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The best tools for creating a successful email marketing campaign
10 December 2018

In this crazy world, where everything is online, high-tech and fast-paced, spreading the word about your business is both challenging – yet paradoxically easier – than ever before.  Anyone can send an email. Over 250bn of them are sent and received across the globe every day. But your job is to create an email campaign that will stand out to your target audience; otherwise your campaign will become lost and be ignored before it has even been read by your potential clients and customers.

By Gareth
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Call to action: How to improve your website’s conversion rate
07 December 2018

The conversion rate on your website is one of the most useful tools which helps you determine how well your website is doing in terms of visitor numbers. You can programme it to show the volume of visitors making a purchase on your website, for example. Simply put, it is a percentage which, as expected – the higher it is, the higher and the better your website is performing. It is an easy way to check on the success of your website, but what is sometimes more difficult is actually maintaining and improving these figures. A low conversion rate can render your website redundant, so it’s worth knowing a few tricks on how to keep it up. Read on to find out more.

By Liz
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What is voice search and why is it important?
03 December 2018
Who you gonna call?

 

Whether you’re calling out for Siri, Alexa, Cortana or… that Google one – it’s crazy to think how far our web searching abilities have come in just a few short years. Recording devices have been around since the time of Thomas Edison in the 19th century, but creating a device that could record, recognise and understand speech took much longer. Although the first commercially successful speech recognition software first appeared in the early 1990s, it wasn’t until Apple revolutionised the mobile phone world with their iPhone that voice search as we know it today really started to take off. In 2008, Google launched their own version of a voice search app for the iPhone, but this was nixed when Apple released their own, the now famous Siri, in 2011. By 2020, it is estimated that 50% of all searches will be voice based.

By Louise
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Should I be using LinkedIn to promote my business?
27 November 2018

LinkedIn is a great online website that can be used to promote your business, your company’s ethos and values, the skilled individuals you hire and all the important work you do. Using LinkedIn can keep you in the competition amongst other businesses as more and more people are looking at LinkedIn to get a sense of someone’s company and thus form opinions about it. Here are a couple of ways that LinkedIn can be used to promote your business.

By Liz
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Marketing tips for the Christmas season
20 November 2018

Christmas is a great time for marketing. It is the best season for sales and e-commerce, but getting it right can be a struggle. Here is a list of some marketing tips for the Christmas season to help you get started:

By Louise
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Social media trends to watch out for in 2019
07 November 2018

Learning about social media trends predicted for 2019 is a great way to get ahead of the curve and be up-to-date on the new things happening. Below is a list of some of the main social media trends to watch out for in 2019.

By Louise
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Old habits that could be putting your SEO strategy at risk
22 October 2018

We wouldn't try to deny that SEO can be a very strange beast - even the term "search engine optimisation" can elicit confusion, given how jargon-heavy it looks. However, as our digital marketing consultancy is here to tell you what really works, we might as well bust a few myths.

By Gareth
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Can't decide what to write for your next blog post? Here are some ideas
16 October 2018

If you have been regularly adding new content to a blog on your business website for quite a while, your enthusiasm could understandably falter as your well of inspiration seems to run dry. Have you really mined every last drop of potential from your blog? No, probably not...

By Louise
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Dare to scare: foster Halloween-themed conversations on social media
07 October 2018

Trying to get people to say the right things about your business on social media can be hard, but there's a scarily good opportunity coming up for you to spark conversations "witch" can sell your products or services. Yes, we are referring to 31 October...

By Liz
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On the go: why a mobile-friendly site is more crucial than ever
20 September 2018

Though Google is secretive about the precise composition of its "secret sauce", this hasn't prevented the search giant making occasional announcements about algorithmic changes to its search product. Recently, Google has announced that mobile sites will be prioritised over desktop ones for indexing.

By Liz
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