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Maintain your SEO results by reviving your old blog posts
16 October 2017

Updates are necessary every now and again, so why should your blog posts be any different? Not only is this important to ensure that your content remains up to date and original, but to sustain your website’s SEO efforts as best you can.

By Liz
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How to ensure brand consistency
20 October 2017

Overseeing brand consistency can be a challenge for any company or organisation, but it is critical. Sometimes even the smallest details such as colours, logos and tone can change the way that your company is perceived by potential clients, customers and partners.

By Louise
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These lead generation techniques are guaranteed to attract an audience
06 October 2017

So you’ve created a new website for your business, but is it generating enough leads? The aim of the game is to turn your users into leads, but first, you need to know some of the top techniques.

By Louise
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Improving your local SEO in 2018
21 October 2017

Local SEO is used by businesses to promote their products and services to local people. It does this by using an array of strategies such as rankings on major search engines like Google, popular business directories like Yelp and Foursquare, the creation of localised content on your website, online reviews and more. 

By Liz
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What your business should always avoid when it comes to social media
15 September 2017

While it’s true that social media marketing is one of the most effective ways to bring exposure to your brand, generate more sales and ultimately grow your business. However, you need to know the difference between using social media professionally and using it irresponsibly.

By Liz
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Questions your next SEO expert should be asking
08 September 2017

If you’re thinking about hiring an SEO expert to help improve your brand and generate leads from your site, here are some questions that are well worth asking.  

By Louise
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Why SEO keywords are vital to your company’s success
30 August 2017

It’s a truth universally acknowledged that no matter how good your web content is it won’t generate desired leads without the correct SEO keywords. This process is one of the oldest digital marketing tricks out there, and yet people still struggle to get it right. 

By Louise
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How loyal can loyalty programs really be?
16 August 2017

Recently, The Wall Street Journal published an article, Macy’s Faces a Test of Loyalty, which outlined the financial statistics of exactly how many of their customers account for their overall sales. This rarely disclosed information stated that only 9% of customers equalled 46% of sales which is an outstanding figure once you know that Macy’s revenues amount to somewhere in the area of $25 billion. 46% of $25 billion is $11.5 billion – not a lot, considering.  With this in mind, the store has considered a plan to encourage their customers to remain loyal by introducing a program that will begin in their next quarter. Will this be enough?

By Liz
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The great debate: sharing prices on your website, yes or no?
02 August 2017

At some point, all business owners have probably had to undergo the controversial decision of whether or not to advertise the price of their product or service on their website. This decision is a strategic one, and although on the one hand, it might make you feel vulnerable, on the other it can establish a sense of trust between you and the customer. So, why is there still a great debate about advertising your prices even if it is one of the most important factors in the buying cycle?

By Louise
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How to write the most persuasive marketing copy
31 July 2017

Effective and persuasive copy is vital to every marketing campaign whether that be reaching out via email, creating web copy or posting on social media. To get your brand’s message out quickly and effectively, here are some tips to write persuasive web copy. 

By Gareth
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