The theorised "paradox of choice" - the situation where a large degree of choice can make people indecisive - can seem surprisingly applicable to the world of marketing. You have many marketing means at your disposal, but which of them should you select for the best results?
You might have disregarded SMS marketing - otherwise known as text marketing - on account of its age, but it has a renewed relevance now that many people daily spend hours on their phones.
If your business wants to grow reliably, it should keep not only attracting new customers but also enticing them into making repeat purchases from your company. Setting up a loyalty program can help you to do that, but it carries particular implications if you want to attract millennials.
While 63% of this demographic cohort prize loyalty schemes, 70% engage with under half of those of which they are members. Heed the following millennial wants to help narrow the engagement gap.
Native advertising blurs the line between standard advertising and more spontaneous content. You've probably had experiences of reading through an article or watching a video only to realise relatively late that it is advertising. Native advertising can use various other forms of media, too.
We can create such advertising for your company - and, if you remain uncertain about the benefits, consider the following examples of native advertising that proved effective.
These days, most people carry their phones with them wherever they go, using them to browse the internet, shop, and communicate. This has caused a monumental shift in marketing, giving small businesses access to avenues that would usually only be open to larger corporations. One of these options is geofencing.
Links may still be the streets that get you from web page to web page, but in the past couple of years, the way that we use them has changed. At the end of 2017, Gary Illyes, one of the leading figures at Google told attendees at a search engine optimisation conference that publishing good quality content will still prompt Google to find it, even without the presence of any links.
This is a stark contrast to what was said a year earlier. In 2016, Illyes told another marketing conference that “ranking without links is really, really hard.” While this demonstrates just how much link building can change in 12 months, it doesn’t mean that you shouldn’t still be practising it.
We know that good copywriting can help you grow your business, but we also know it can be a challenge to craft a message that works wonders for your marketing. Every business wants to attract new customers, but many are foregoing some key copywriting skills, making it more difficult to get to where they need to be.
With that in mind, here are some tried and tested copywriting ‘secrets’ that are proven to give you results.
Given the abundance of negative news that spreads on Facebook and Twitter, it shouldn't surprise that many people have flocked to the cuddlier world of Instagram, with its images of cute babies, kittens and artwork. The site now has 800 million monthly active users.
Plus, its Snapchat-like feature Instagram Stories is surprisingly business-friendly. Here are some tips for using it well.
Given the proven effectiveness of content marketing, you could see a clear appeal in setting up - and regularly updating - a blog for your company's website. However, you shouldn't expect quick success in content marketing simply from adding to a blog a few times every month.
Here, we outline a few blunders that can be too commonly made by companies that update blogs. Aim to give all of these approaches a wide berth...
Email has, over the years, preserved its affordability and effectiveness as a marketing medium. However, you shouldn't expect to gather a steady stream of new customers if you simply fire off a few promotional emails with copy lifted directly from your website. There's a definite art to catching attention through email marketing; here are some pointers for doing so.
If you have ever Googled a question and been presented with the answer at the summit of the search page, thus saving you needing to even click through to a website, you have come across a Google answer box. Your site can richly benefit from its own information landing in an answer box.