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Why SEO keywords are vital to your company’s success
30 August 2017

It’s a truth universally acknowledged that no matter how good your web content is it won’t generate desired leads without the correct SEO keywords. This process is one of the oldest digital marketing tricks out there, and yet people still struggle to get it right. 

By Louise
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How loyal can loyalty programs really be?
16 August 2017

Recently, The Wall Street Journal published an article, Macy’s Faces a Test of Loyalty, which outlined the financial statistics of exactly how many of their customers account for their overall sales. This rarely disclosed information stated that only 9% of customers equalled 46% of sales which is an outstanding figure once you know that Macy’s revenues amount to somewhere in the area of $25 billion. 46% of $25 billion is $11.5 billion – not a lot, considering.  With this in mind, the store has considered a plan to encourage their customers to remain loyal by introducing a program that will begin in their next quarter. Will this be enough?

By Liz
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The great debate: sharing prices on your website, yes or no?
02 August 2017

At some point, all business owners have probably had to undergo the controversial decision of whether or not to advertise the price of their product or service on their website. This decision is a strategic one, and although on the one hand, it might make you feel vulnerable, on the other it can establish a sense of trust between you and the customer. So, why is there still a great debate about advertising your prices even if it is one of the most important factors in the buying cycle?

By Louise
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How to write the most persuasive marketing copy
31 July 2017

Effective and persuasive copy is vital to every marketing campaign whether that be reaching out via email, creating web copy or posting on social media. To get your brand’s message out quickly and effectively, here are some tips to write persuasive web copy. 

By Gareth
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The Instagram tools that will help you boost your sales
18 July 2017

While it’s true that Facebook remains the most popular social media platform, Instagram is picking up the pace when it comes to product promotion. Industry research by TrackMaven has shown that brands will experience the highest engagement on Instagram so for those who want to connect with a more engaged audience, it’s certainly worth a download alongside some of these tools. 

By Liz
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The best tactics for boosting new product awareness
04 July 2017

Spending time and energy creating a new product is all well and good until you have no idea where to start promoting it. You might be ready to add it to your site, hoping that sales will start rolling in, but getting an initial reaction to a new product isn’t as simple as that. Here are a few ways to increase the likelihood of your success. 

By Louise
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What steps should you take to boost your physical retail store’s SEO?
29 June 2017

The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours. 

By Louise
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3 ways to make your copywriting crystal-clear
20 June 2017

If you want your written marketing to be as impactful as it can be, it needs to be easy to understand. The situation really is that simple.

But what if you have a naturally complicated writing style or are just struggling to communicate the benefits of a complex or intricate product straightforwardly?

Well, that’s when the below three tips may come in handy. 

By Louise
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Here’s how to find potentially damaging content about your company online
06 June 2017

It’s natural for the amount of traffic heading to your business’s site to wax and wane over time – for example, in response to a search engine’s algorithm changes. But if you’ve noticed a sudden drop-off in how many people are visiting your site, could there be something more sinister to blame?

By Liz
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4 Promoted Post ideas for Facebook
22 May 2017

If you’re responsible for managing your organisation’s social media platforms, then you’ll always be on the lookout for a new way to spread the message about your brand. 

By Liz
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