We wouldn't try to deny that SEO can be a very strange beast - even the term "search engine optimisation" can elicit confusion, given how jargon-heavy it looks. However, as our digital marketing consultancy is here to tell you what really works, we might as well bust a few myths.
If you have been regularly adding new content to a blog on your business website for quite a while, your enthusiasm could understandably falter as your well of inspiration seems to run dry. Have you really mined every last drop of potential from your blog? No, probably not...
Trying to get people to say the right things about your business on social media can be hard, but there's a scarily good opportunity coming up for you to spark conversations "witch" can sell your products or services. Yes, we are referring to 31 October...
Though Google is secretive about the precise composition of its "secret sauce", this hasn't prevented the search giant making occasional announcements about algorithmic changes to its search product. Recently, Google has announced that mobile sites will be prioritised over desktop ones for indexing.
A website, like a bush, can become a tangled mess if simply left to grow without being carefully trimmed along the way. Over time, you might notice that some new pages of your site include information essentially duplicated from other pages that were placed in your sitemap long ago.
If your business wants to grow reliably, it should keep not only attracting new customers but also enticing them into making repeat purchases from your company. Setting up a loyalty program can help you to do that, but it carries particular implications if you want to attract millennials
It was once a world that we seemed to only see in science fiction - but, in recent years, more and more of us have become accustomed to conversing with machines. For that, we can thank intelligent voice assistants like Apple's Siri, Amazon's Alexa and, especially excitingly, Google Assistant.
Many candidates put a lot of time and effort in preparing for a job interview. They might have spent hours on their CV and cover letter, thoroughly researched the business and rehearsed their responses to questions that could arise. They may also have needed to travel far for the interview.
There are various means to which you could resort in attempts to foster customer engagement. When someone visits your website, they might come across contact forms inviting them to sign up for a regular newsletter or start chatting with a human respondent in real time.
B2B - business-to-business - marketing has long been reputed as the rather "dull" brother of B2C - business-to-consumer - marketing. However, contrary to common misconceptions, B2B does not call for the staid approach of distributing white papers and technical documents.