The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours.
If you want your written marketing to be as impactful as it can be, it needs to be easy to understand. The situation really is that simple.
But what if you have a naturally complicated writing style or are just struggling to communicate the benefits of a complex or intricate product straightforwardly?
Well, that’s when the below three tips may come in handy.
It’s natural for the amount of traffic heading to your business’s site to wax and wane over time – for example, in response to a search engine’s algorithm changes. But if you’ve noticed a sudden drop-off in how many people are visiting your site, could there be something more sinister to blame?
If you’re responsible for managing your organisation’s social media platforms, then you’ll always be on the lookout for a new way to spread the message about your brand.
Last year, we discussed the introduction of Rank 0 – that is, results that show up on Google’s results pages above the traditional 1-10 websites that rank on the first page. Position 0 is now one of the most sought after ranking spots on Google in its Answer Boxes feature. Results that feature in these boxes are prominent, attention-grabbing and much more likely to be clicked on than any other result. But how can you increase your chances of appearing in one of the Answer Boxes? We’ve put together three ways you can do so.
If you're responsible for your website's search engine optimisation (SEO) efforts, then you'll already know that Google is on a mission to make the web a more secure place. In 2014, the search engine giant announced that it would give websites that are served through SSL a slight ranking boost – in other words, a chance to get ahead of their competitors.
Google AdWords may very well have been part of the digital marketing landscape for more than ten years, but that doesn’t mean marketers are optimising their campaigns effectively to achieve the best results. Below, we’ve put together four ways that you can get more out of your advertising campaigns this year.
Executing an effective social media strategy for your business isn't easy. With so much noise to contend with, it's easy to get lost in the crowd and miss out on bringing customers to your website. Below, we've rounded up five fascinating facts on social media that will shape the way you use the platforms for your business.
If you want to increase your chances of ranking highly for relevant search terms on Google, then you should consider link building as part of your digital marketing strategy. Not only does doing so provide various SEO benefits, but it can position your website as an authority in your industry and help you regenerate more leads. Below, we've put together four unique ways to build links for your website.
It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often.
That’s because it’s also about crafting content that genuinely makes people care about you, your business and what you have to say. That can be a difficult thing to pull off at the best of times.