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If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.

All backlinks can equally benefit a site's SEO

You might think that adding hyperlinks on the likes of Facebook and Twitter would supply you with valuable SEO juice. However, the reality is that links amassed on your pages on major social media sites wouldn't count. You need backlinks that are natural, authoritative and industry-related.

You can pay to quickly reach a high ranking on Google

Some companies might pledge, for a fee, to take your site to the first page of Google search results within just a few months. However, these companies might use "black hat" techniques - like amassing spammy backlinks - that would risk Google actually lowering your site's rankings.

Stuffing keywords is good SEO

Not at all - it's actually another example of a "black hat" approach. Perhaps keyword stuffing did work one day, but Google's algorithms have become much smarter since then. Still, you could benefit from placing a keyword into your company name - if it naturally fits.

Images are unrelated to SEO

On the contrary, they significantly influence the success of SEO. By properly optimising images, such as through giving them filenames and alt image names relevant to your site's offerings, you can make it easier for people to come across your site.

You only need to implement good SEO once

While sound SEO techniques can indeed get your site ascending the search rankings, it wouldn't maintain a high position for particularly long if those techniques aren't continually used and tweaked. We could fulfil those responsibilities on your behalf if you phone 020 3070 1959.