Jumping Spider Media Blog


 
trans

What can we do for you?

Contact us!

Tags


Archive

How to increase your chances of appearing in Google’s Answer Boxes
09 May 2017

Last year, we discussed the introduction of Rank 0 – that is, results that show up on Google’s results pages above the traditional 1-10 websites that rank on the first page. Position 0 is now one of the most sought after ranking spots on Google in its Answer Boxes feature. Results that feature in these boxes are prominent, attention-grabbing and much more likely to be clicked on than any other result. But how can you increase your chances of appearing in one of the Answer Boxes? We’ve put together three ways you can do so.

By Liz
Read More
Google Chrome to add ‘Not Secure' warnings on sites this year
01 May 2017

If you're responsible for your website's search engine optimisation (SEO) efforts, then you'll already know that Google is on a mission to make the web a more secure place. In 2014, the search engine giant announced that it would give websites that are served through SSL a slight ranking boost – in other words, a chance to get ahead of their competitors.

By Liz
Read More
How to get more out of your AdWords campaigns
28 April 2017

Google AdWords may very well have been part of the digital marketing landscape for more than ten years, but that doesn’t mean marketers are optimising their campaigns effectively to achieve the best results. Below, we’ve put together four ways that you can get more out of your advertising campaigns this year.

 

By Louise
Read More
5 fascinating social media stats that will shape your use of the platforms
18 April 2017

Executing an effective social media strategy for your business isn't easy. With so much noise to contend with, it's easy to get lost in the crowd and miss out on bringing customers to your website. Below, we've rounded up five fascinating facts on social media that will shape the way you use the platforms for your business.

By Liz
Read More
4 unique ways to build links for your website
07 April 2017

If you want to increase your chances of ranking highly for relevant search terms on Google, then you should consider link building as part of your digital marketing strategy. Not only does doing so provide various SEO benefits, but it can position your website as an authority in your industry and help you regenerate more leads. Below, we've put together four unique ways to build links for your website.

By Liz
Read More
3 tips for highly impactful copywriting
31 March 2017

It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often.

That’s because it’s also about crafting content that genuinely makes people care about you, your business and what you have to say. That can be a difficult thing to pull off at the best of times. 

By Louise
Read More
What do you need to know about Google’s expanded text ads?
17 March 2017

Google AdWords hasn’t exactly been subject to too many major changes since its initial launch way back in October 2000, so the arrival of expanded text ads should be big news for marketers

By Liz
Read More
5 things your business shouldn’t be doing on Twitter
10 March 2017

Social media can be great for building awareness of your brand on the basis of a community of likeminded followers, but it can also show the worst of you and your business.

If you wish to make the best possible impression on your company’s Twitter followers, here are five things that it shouldn’t be doing.  

By Liz
Read More
3 interesting content marketing ideas to try this year
30 March 2017

As long as you are even vaguely familiar with the principles of SEO copywriting, you will know how important it is to produce a continual stream of high-quality, relevant and captivating content for your organisation’s website, blog and social media profiles.  

By Liz
Read More
Are you protecting your brand’s reputation on social media as well as you can?
16 March 2017

In the words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s true that on social media, too, businesses can spend a great amount of time and effort carefully cultivating an image for themselves, only for one or two mistakes or misfortunes to ruin their painstaking work. 

By Liz
Read More