A website, like a bush, can become a tangled mess if simply left to grow without being carefully trimmed along the way. Over time, you might notice that some new pages of your site include information essentially duplicated from other pages that were placed in your sitemap long ago.
If your business wants to grow reliably, it should keep not only attracting new customers but also enticing them into making repeat purchases from your company. Setting up a loyalty program can help you to do that, but it carries particular implications if you want to attract millennials
It was once a world that we seemed to only see in science fiction - but, in recent years, more and more of us have become accustomed to conversing with machines. For that, we can thank intelligent voice assistants like Apple's Siri, Amazon's Alexa and, especially excitingly, Google Assistant.
Many candidates put a lot of time and effort in preparing for a job interview. They might have spent hours on their CV and cover letter, thoroughly researched the business and rehearsed their responses to questions that could arise. They may also have needed to travel far for the interview.
There are various means to which you could resort in attempts to foster customer engagement. When someone visits your website, they might come across contact forms inviting them to sign up for a regular newsletter or start chatting with a human respondent in real time.
B2B - business-to-business - marketing has long been reputed as the rather "dull" brother of B2C - business-to-consumer - marketing. However, contrary to common misconceptions, B2B does not call for the staid approach of distributing white papers and technical documents.
The theorised "paradox of choice" - the situation where a large degree of choice can make people indecisive - can seem surprisingly applicable to the world of marketing. You have many marketing means at your disposal, but which of them should you select for the best results?
You might have disregarded SMS marketing - otherwise known as text marketing - on account of its age, but it has a renewed relevance now that many people daily spend hours on their phones.
Native advertising blurs the line between standard advertising and more spontaneous content. You've probably had experiences of reading through an article or watching a video only to realise relatively late that it is advertising. Native advertising can use various other forms of media, too.
We can create such advertising for your company - and, if you remain uncertain about the benefits, consider the following examples of native advertising that proved effective.
These days, most people carry their phones with them wherever they go, using them to browse the internet, shop, and communicate. This has caused a monumental shift in marketing, giving small businesses access to avenues that would usually only be open to larger corporations. One of these options is geofencing.
Links may still be the streets that get you from web page to web page, but in the past couple of years, the way that we use them has changed. At the end of 2017, Gary Illyes, one of the leading figures at Google told attendees at a search engine optimisation conference that publishing good quality content will still prompt Google to find it, even without the presence of any links.
This is a stark contrast to what was said a year earlier. In 2016, Illyes told another marketing conference that “ranking without links is really, really hard.” While this demonstrates just how much link building can change in 12 months, it doesn’t mean that you shouldn’t still be practising it.