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The Instagram tools that will help you boost your sales
18 July 2017

While it’s true that Facebook remains the most popular social media platform, Instagram is picking up the pace when it comes to product promotion. Industry research by TrackMaven has shown that brands will experience the highest engagement on Instagram so for those who want to connect with a more engaged audience, it’s certainly worth a download alongside some of these tools. 

By Liz
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The best tactics for boosting new product awareness
04 July 2017

Spending time and energy creating a new product is all well and good until you have no idea where to start promoting it. You might be ready to add it to your site, hoping that sales will start rolling in, but getting an initial reaction to a new product isn’t as simple as that. Here are a few ways to increase the likelihood of your success. 

By Louise
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What steps should you take to boost your physical retail store’s SEO?
29 June 2017

The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours. 

By Louise
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3 ways to make your copywriting crystal-clear
20 June 2017

If you want your written marketing to be as impactful as it can be, it needs to be easy to understand. The situation really is that simple.

But what if you have a naturally complicated writing style or are just struggling to communicate the benefits of a complex or intricate product straightforwardly?

Well, that’s when the below three tips may come in handy. 

By Louise
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Here’s how to find potentially damaging content about your company online
06 June 2017

It’s natural for the amount of traffic heading to your business’s site to wax and wane over time – for example, in response to a search engine’s algorithm changes. But if you’ve noticed a sudden drop-off in how many people are visiting your site, could there be something more sinister to blame?

By Liz
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4 Promoted Post ideas for Facebook
22 May 2017

If you’re responsible for managing your organisation’s social media platforms, then you’ll always be on the lookout for a new way to spread the message about your brand. 

By Liz
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How to increase your chances of appearing in Google’s Answer Boxes
09 May 2017

Last year, we discussed the introduction of Rank 0 – that is, results that show up on Google’s results pages above the traditional 1-10 websites that rank on the first page. Position 0 is now one of the most sought after ranking spots on Google in its Answer Boxes feature. Results that feature in these boxes are prominent, attention-grabbing and much more likely to be clicked on than any other result. But how can you increase your chances of appearing in one of the Answer Boxes? We’ve put together three ways you can do so.

By Liz
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Google Chrome to add ‘Not Secure' warnings on sites this year
01 May 2017

If you're responsible for your website's search engine optimisation (SEO) efforts, then you'll already know that Google is on a mission to make the web a more secure place. In 2014, the search engine giant announced that it would give websites that are served through SSL a slight ranking boost – in other words, a chance to get ahead of their competitors.

By Liz
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How to get more out of your AdWords campaigns
28 April 2017

Google AdWords may very well have been part of the digital marketing landscape for more than ten years, but that doesn’t mean marketers are optimising their campaigns effectively to achieve the best results. Below, we’ve put together four ways that you can get more out of your advertising campaigns this year.

 

By Louise
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5 fascinating social media stats that will shape your use of the platforms
18 April 2017

Executing an effective social media strategy for your business isn't easy. With so much noise to contend with, it's easy to get lost in the crowd and miss out on bringing customers to your website. Below, we've rounded up five fascinating facts on social media that will shape the way you use the platforms for your business.

By Liz
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