Email has, over the years, preserved its affordability and effectiveness as a marketing medium. However, you shouldn't expect to gather a steady stream of new customers if you simply fire off a few promotional emails with copy lifted directly from your website. There's a definite art to catching attention through email marketing; here are some pointers for doing so.
If you have ever Googled a question and been presented with the answer at the summit of the search page, thus saving you needing to even click through to a website, you have come across a Google answer box. Your site can richly benefit from its own information landing in an answer box.
If you are struggling to get the word out about your company, handing many promotional responsibilities over to someone else can help you relieve lingering anguish. However, you should be careful who you task with promotion - and this is where brand ambassadors can come in.
If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.
A directory is a website that displays a categorised list of other websites. There are directories for almost any website type, including ‘Home and Garden’ sites, Electricians, Web designers and more. This week on the blog we will be discussing how links from these sites can help your SEO campaign and help you climb the Google ladder.
Google announced earlier this year that from June 2018, the search engine will now be using page load speed as a ranking factor for mobile searches, but what exactly does this mean for your business?
If your website traffic is decreasing and your bounce rate is increasing, you’ve come to the right place. This week on the blog, we are outlining some of the most common content mistakes that websites make.
When starting an SEO campaign for any website, it is vital you start by addressing any technical issues with your website first. By getting the basics right, the rest will follow. These are some of the issues you can address with any website. All these changes will benefit the user, and therefore, you will be rewarded by Google.
If you’ve heard of Google Search Console, but you’re not sure how it can be useful for your business, you’ve come to the right place. In this week’s blog, we are discussing the best tools that Google Search Console offers and how they can benefit you.
Achieving direct engagement on Facebook adverts has commonly been a problem for small businesses. Interacting with, capturing the attention of, and being useful to your followers is the key to success on Facebook. It is not as simple as just putting an advert on Facebook and letting the social platform do the work for you. The text, image and audience you select are vitally important. Here are some tips for creating the ultimate advert on Facebook.