We know that good copywriting can help you grow your business, but we also know it can be a challenge to craft a message that works wonders for your marketing. Every business wants to attract new customers, but many are foregoing some key copywriting skills, making it more difficult to get to where they need to be.
With that in mind, here are some tried and tested copywriting ‘secrets’ that are proven to give you results.
Given the abundance of negative news that spreads on Facebook and Twitter, it shouldn't surprise that many people have flocked to the cuddlier world of Instagram, with its images of cute babies, kittens and artwork. The site now has 800 million monthly active users.
Plus, its Snapchat-like feature Instagram Stories is surprisingly business-friendly. Here are some tips for using it well.
Given the proven effectiveness of content marketing, you could see a clear appeal in setting up - and regularly updating - a blog for your company's website. However, you shouldn't expect quick success in content marketing simply from adding to a blog a few times every month.
Here, we outline a few blunders that can be too commonly made by companies that update blogs. Aim to give all of these approaches a wide berth...
Email has, over the years, preserved its affordability and effectiveness as a marketing medium. However, you shouldn't expect to gather a steady stream of new customers if you simply fire off a few promotional emails with copy lifted directly from your website. There's a definite art to catching attention through email marketing; here are some pointers for doing so.
If you have ever Googled a question and been presented with the answer at the summit of the search page, thus saving you needing to even click through to a website, you have come across a Google answer box. Your site can richly benefit from its own information landing in an answer box.
If you are struggling to get the word out about your company, handing many promotional responsibilities over to someone else can help you relieve lingering anguish. However, you should be careful who you task with promotion - and this is where brand ambassadors can come in.
If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.
A directory is a website that displays a categorised list of other websites. There are directories for almost any website type, including ‘Home and Garden’ sites, Electricians, Web designers and more. This week on the blog we will be discussing how links from these sites can help your SEO campaign and help you climb the Google ladder.
Google announced earlier this year that from June 2018, the search engine will now be using page load speed as a ranking factor for mobile searches, but what exactly does this mean for your business?
If your website traffic is decreasing and your bounce rate is increasing, you’ve come to the right place. This week on the blog, we are outlining some of the most common content mistakes that websites make.