The key to writing good copy is striking a balance between your audience and search engines – but it’s entirely possible to boost your website’s search engine optimisation by following these four tips.
As the world’s biggest professional social network, LinkedIn is a giant. Although the site focuses on job seekers and professionals, it’s easy for your business to join the platform. Creating a company page gives you access to a whole world of analytics and a huge network of connections that could be used to help your business grow. If your social media strategy is focused exclusively on Facebook and Twitter, then here's why you should seriously consider enhancing your presence on LinkedIn.
Mobile technologies are changing the way consumers interact with brands, and Snapchat is one of the leaders on this front. Millions of pictures and videos are sent on the platform every day, and while the platform is primarily focused on connecting friends and family, it’s possible to use Snapchat to market your business and put your products in front of a new audience.
With so much competition on the internet, it can be difficult to convert your website’s visitors into paying customers. Companies across the globe are becoming increasingly savvy when it comes to drawing in visitors, and a personalised call to action is a great way of achieving this.
If your business objective is to succeed online, then you need to take content marketing and search engine optimisation seriously. One of the best ways of enhancing your SEO rankings is to create a blog and fill it with industry-specific content and relevant keywords. Sticking to a regular timeframe and blogging regularly is also essential.
Earlier this month, Google rolled out its latest algorithm update, and with it, made changes to the way local search results were displayed. In typical Google style, the changes have yet to be confirmed by the search giant, but the local search engine community has cited some significant changes to the way in which local businesses are listed on the website.
In an increasingly digital age, writing regular content is a great way to keep your audience engaged, whether that is through blog posts, social media or an email newsletter.
If you want your e-commerce business to succeed, you need to recognise that every visitor matters. Every time somebody visitors your website, you have an opportunity to make a sale; however, encouraging a visitor to stop looking and start buying can be more challenging than first thought, so we’ve put together five popular tactics to drive more visitors to buy before they click the ‘X’.
When it comes to a digital marketing strategy, personalising your customer experience is important. Potential customers are looking for something specific, and with paid search, you can carefully craft your display to be as appealing, personable and relevant as possible.
When it comes to social media, not all websites were created equal. Depending on your business, products and services, different social media platforms need to be used to succeed and thrive in an online world – but how do you work out which websites are the right ones for you.