A directory is a website that displays a categorised list of other websites. There are directories for almost any website type, including ‘Home and Garden’ sites, Electricians, Web designers and more. This week on the blog we will be discussing how links from these sites can help your SEO campaign and help you climb the Google ladder.
Google announced earlier this year that from June 2018, the search engine will now be using page load speed as a ranking factor for mobile searches, but what exactly does this mean for your business?
If your website traffic is decreasing and your bounce rate is increasing, you’ve come to the right place. This week on the blog, we are outlining some of the most common content mistakes that websites make.
When starting an SEO campaign for any website, it is vital you start by addressing any technical issues with your website first. By getting the basics right, the rest will follow. These are some of the issues you can address with any website. All these changes will benefit the user, and therefore, you will be rewarded by Google.
If you’ve heard of Google Search Console, but you’re not sure how it can be useful for your business, you’ve come to the right place. In this week’s blog, we are discussing the best tools that Google Search Console offers and how they can benefit you.
Achieving direct engagement on Facebook adverts has commonly been a problem for small businesses. Interacting with, capturing the attention of, and being useful to your followers is the key to success on Facebook. It is not as simple as just putting an advert on Facebook and letting the social platform do the work for you. The text, image and audience you select are vitally important. Here are some tips for creating the ultimate advert on Facebook.
It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how do you increase the amount potential customers that know about your brand? Here are some of the most efficient methods.
We think it’s safe to say that there’s been enough time for social media platforms to have reached a large enough scale for the major players to really start hitting their stride. It’s expected that the amount of time that users spend on their social media accounts will increase and if this is the case, it’s time for companies to start thinking about ways in which they can increase their audience with social media marketing.
For that reason, here are even more social media trends we’re expecting to see this year:
It’s usual for companies looking to establish a logo for their brand to encounter a number of questions regarding complexity, use of colour, size adaption and whether or not a use of imagery should communicate their product or service. By analysing some of the world’s most well-known brands, we’ve established five common factors that probably have something to do with their success.
For many, a new year undoubtedly means a fresh start. If your goal this year is to make your business a success, you might be looking to start with your business’s website and it’s SEO. Your site’s SEO is determined by a number of factors, such as user experience, back links, social media presence, how regularly new content is added, and successfully improving the SEO of your website will in time increase the number of visitors to your website. One of the most popular free tools used to track a website’s performance is Google Analytics.