As we come to the end of 2017, it’s time for business owners to start thinking about the year ahead and make plans to improve their search engine optimisation (SEO). Of course, getting the basics right is essential, but some trends are expected to become prominent as we head into the new year. Below, we've rounded up four.
At Jumping Spider Media, we believe that social media is a must for any business. Having an active presence on sites like Twitter and Instagram can set you apart from the competition and increase brand recognition, but keeping up to date with the latest trends can be tough.
Any successful social media campaign is likely to involve visual media such as images and videos. But if you’re a small or medium-sized business and don’t have the funds to commission original photography every time you want to post something visual, then you may want to consider using other people’s images and manipulating them for your posts.
Meta descriptions and titles are used to tell both users and search engines what information can be found on your webpage. Meta titles can directly affect SEO as this is the first thing Google looks at when crawling your page and is, therefore, the first indicator for Google when it is looking to rank your page. Meta descriptions, however, do not have a direct impact on SEO but they do affect rankings as they can have an impact on the click-through rate.
A landing page is a one that receives traffic from anywhere apart from other pages on your website. These are visitors coming from social media, emails, PPC campaigns, and organic search, for example, who are directed to a range of different landing pages. A good landing page will encourage conversions and are tailored towards exactly what the visitor is looking for. Landing pages allow you to separate visitors and direct them towards specific information.
Updates are necessary every now and again, so why should your blog posts be any different? Not only is this important to ensure that your content remains up to date and original, but to sustain your website’s SEO efforts as best you can.
Overseeing brand consistency can be a challenge for any company or organisation, but it is critical. Sometimes even the smallest details such as colours, logos and tone can change the way that your company is perceived by potential clients, customers and partners.
So you’ve created a new website for your business, but is it generating enough leads? The aim of the game is to turn your users into leads, but first, you need to know some of the top techniques.
Local SEO is used by businesses to promote their products and services to local people. It does this by using an array of strategies such as rankings on major search engines like Google, popular business directories like Yelp and Foursquare, the creation of localised content on your website, online reviews and more.
While it’s true that social media marketing is one of the most effective ways to bring exposure to your brand, generate more sales and ultimately grow your business. However, you need to know the difference between using social media professionally and using it irresponsibly.