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Are you losing business online because of these common mistakes?
27 July 2016

If your business has an online presence, the chances are that you already have a website and social media strategy for driving customers to your products. However, getting your business online is only the beginning of the hard work; indeed, maintaining and growing an audience can be the most challenging aspect of running a business.

 
By Gareth
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Twitter Dashboard is making it easier for small businesses to tweet
13 July 2016

If you find Twitter confusing, or you just don’t understand how to best use the tools it can offer to maximise your business leads, then its new Twitter Dashboard application could be the social media companion you need.

By Liz
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Mobile search is changing: What rank #0 means for your business
05 July 2016

If you have been following search engine optimisation practices, you will know that Google recently updated its algorithm to boost mobile-friendly web pages within its search rankings, a welcome sign for those who have spent time and resources in making their websites responsive. However, if you thought that this was the only change to mobile search results, you would be wrong.

 
By Liz
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Social Media vs. Websites – which is a more effective marketing tool?
24 June 2016

With social media becoming an ever-larger part of our lives, many small and medium companies are beginning to ask whether investing in a website is necessary for a strong online presence. Below, we have rounded up the pros and cons of both social media and websites so you can make an informed decision on the right marketing strategy for your company.

By Louise
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How to improve your website page speed
15 June 2016

If you run an online business and want to improve your search engine optimisation, then improving the page speed of your website is a simple fix. Whether you’re hosted on a slow server or your website isn’t optimised for modern browsers, there are various factors why your website may be sluggish. By making some simple tweaks, however, you can quickly improve your page speed and make your website both more user friendly and search engine friendly.

By Liz
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AdWords is changing – how to be best prepared
08 June 2016

Google recently held its annual Performance Summit, and with it came the Innovations Keynote, where it announced plans to shake up the AdWords and Analytics platforms later this year. To get you prepared for the changes, we’ve rounded them up below and offered some useful tips to maximise your advertising investments.

By Gareth
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Easily measure your success in SEO with these free iPhone and iPad apps
25 May 2016

Remember the old advertising slogan in the early history of the iPhone, “There’s an app for that”? You know that it’s just as true as it’s ever been when there are even effective apps for measuring how far you’ve come with your SEO efforts. And all of the apps we recommend below are not only effective, but also free to download to your iPhone or iPad.

By Liz
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Some very common copywriting blunders – and how to avoid them
17 May 2016

Did you know that the average typist has an error rate of 8%? In other words, every 100 words they type includes 8 mistakes. In an article as long as this one, that rate would translate to 24 errors – that’s a lot! You likely wouldn’t be impressed if you saw that many in this article – but, thankfully, we know how many especially common errors can be avoided. Here is just a slice of what we know about keeping copywriting mistakes at bay.

By Louise
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Exciting new features on Twitter – and great ways to make use of them
11 May 2016

One major reason to keep social media as a weapon in your company’s online marketing arsenal is that the likes of Facebook and Twitter are regularly adding exciting new features for their users. So, what fresh functionality have Twitter’s developers been adding to the micro-blogging service recently? Here are just a few examples – along with some ideas for how you could effectively utilise them for your firm’s promotional campaigns.

By Gareth
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Want to rank well for local search terms? Then get link building...
28 April 2016

One of the first things that locally-oriented businesses are likely to know about search engine optimisation (SEO) is that targeting the most general search terms just won't do.

If, for instance, your firm is a restaurant in Bristol or a hotel in Peckham, you will want to rank well for exactly those terms, not least as there will almost certainly be too much competition anyway for such more general keywords as 'restaurants in southwest England' or 'hotels in London'.

By Louise
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