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3 ways to improve the performance of your AdWords campaign
16 December 2016

If you use Google AdWords to promote your products or services, the chances are that you spend a lot of your time tweaking your copy in an attempt to get the most effective result for your marketing budget. However, there are some small tweaks you can make to improve your campaign's performance, and we've put together three of them for you to consider.

 

By Liz
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4 Google tools you should use to boost your SEO
09 December 2016

When it comes to search engine optimisation, it’s easy to get caught in a trap and focus exclusively on tools such as SEMRush, Moz and Google Analytics. While Analytics is arguably one of Google's most useful tools for digital marketers, it's certainly not the only one. Below, we've put together four of the best tools to consider for your next SEO campaign. 

By Louise
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3 ways to prepare your business for the New Year
02 December 2016

With 2017 just around the corner, there’s never been a better time to get your business prepared for the year ahead. To offer assistance, we’ve put together three things you can do to get a head start with your digital marketing before January arrives.

By Liz
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How to optimise your website for Google’s mobile-first index
18 November 2016

Google has announced it is testing its mobile-first index, which is designed to put more emphasis on the mobile version of your website for its ranking signals. If you want to maximise your chances of search engine success, follow these top tips for optimising your website for a mobile-first world.

By Louise
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3 ways to boost brand engagement in the run up to Christmas
18 November 2016

With Christmas just around the corner, there’s never been a more important time to focus on brand awareness. Whether you execute a marketing strategy throughout the year or you’re only just trying to catch up to your competitors, follow these three failsafe ways of boosting brand engagement.

By Liz
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4 copywriting tips to improve your website’s search engine optimisation
11 November 2016

The key to writing good copy is striking a balance between your audience and search engines – but it’s entirely possible to boost your website’s search engine optimisation by following these four tips.

By Louise
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Three reasons why your business should be using LinkedIn
27 October 2016

As the world’s biggest professional social network, LinkedIn is a giant. Although the site focuses on job seekers and professionals, it’s easy for your business to join the platform. Creating a company page gives you access to a whole world of analytics and a huge network of connections that could be used to help your business grow. If your social media strategy is focused exclusively on Facebook and Twitter, then here's why you should seriously consider enhancing your presence on LinkedIn.

By Louise
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Here's why Snapchat should be an essential part of your digital marketing strategy
20 October 2016

Mobile technologies are changing the way consumers interact with brands, and Snapchat is one of the leaders on this front. Millions of pictures and videos are sent on the platform every day, and while the platform is primarily focused on connecting friends and family, it’s possible to use Snapchat to market your business and put your products in front of a new audience.

By Louise
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Create a great call to action and convert your leads into sales
12 October 2016

With so much competition on the internet, it can be difficult to convert your website’s visitors into paying customers. Companies across the globe are becoming increasingly savvy when it comes to drawing in visitors, and a personalised call to action is a great way of achieving this. 

By Liz
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How often should I blog to achieve maximum SEO performance?
30 September 2016

If your business objective is to succeed online, then you need to take content marketing and search engine optimisation seriously. One of the best ways of enhancing your SEO rankings is to create a blog and fill it with industry-specific content and relevant keywords. Sticking to a regular timeframe and blogging regularly is also essential. 

By Liz
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