If you want your e-commerce business to succeed, you need to recognise that every visitor matters. Every time somebody visitors your website, you have an opportunity to make a sale; however, encouraging a visitor to stop looking and start buying can be more challenging than first thought, so we’ve put together five popular tactics to drive more visitors to buy before they click the ‘X’.
When it comes to a digital marketing strategy, personalising your customer experience is important. Potential customers are looking for something specific, and with paid search, you can carefully craft your display to be as appealing, personable and relevant as possible.
When it comes to social media, not all websites were created equal. Depending on your business, products and services, different social media platforms need to be used to succeed and thrive in an online world – but how do you work out which websites are the right ones for you.
If your business has an online presence, the chances are that you already have a website and social media strategy for driving customers to your products. However, getting your business online is only the beginning of the hard work; indeed, maintaining and growing an audience can be the most challenging aspect of running a business.
If you find Twitter confusing, or you just don’t understand how to best use the tools it can offer to maximise your business leads, then its new Twitter Dashboard application could be the social media companion you need.
If you have been following search engine optimisation practices, you will know that Google recently updated its algorithm to boost mobile-friendly web pages within its search rankings, a welcome sign for those who have spent time and resources in making their websites responsive. However, if you thought that this was the only change to mobile search results, you would be wrong.
With social media becoming an ever-larger part of our lives, many small and medium companies are beginning to ask whether investing in a website is necessary for a strong online presence. Below, we have rounded up the pros and cons of both social media and websites so you can make an informed decision on the right marketing strategy for your company.
If you run an online business and want to improve your search engine optimisation, then improving the page speed of your website is a simple fix. Whether you’re hosted on a slow server or your website isn’t optimised for modern browsers, there are various factors why your website may be sluggish. By making some simple tweaks, however, you can quickly improve your page speed and make your website both more user friendly and search engine friendly.
Google recently held its annual Performance Summit, and with it came the Innovations Keynote, where it announced plans to shake up the AdWords and Analytics platforms later this year. To get you prepared for the changes, we’ve rounded them up below and offered some useful tips to maximise your advertising investments.
Remember the old advertising slogan in the early history of the iPhone, “There’s an app for that”? You know that it’s just as true as it’s ever been when there are even effective apps for measuring how far you’ve come with your SEO efforts. And all of the apps we recommend below are not only effective, but also free to download to your iPhone or iPad.