When starting an SEO campaign for any website, it is vital you start by addressing any technical issues with your website first. By getting the basics right, the rest will follow. These are some of the issues you can address with any website. All these changes will benefit the user, and therefore, you will be rewarded by Google.
If you’ve heard of Google Search Console, but you’re not sure how it can be useful for your business, you’ve come to the right place. In this week’s blog, we are discussing the best tools that Google Search Console offers and how they can benefit you.
Achieving direct engagement on Facebook adverts has commonly been a problem for small businesses. Interacting with, capturing the attention of, and being useful to your followers is the key to success on Facebook. It is not as simple as just putting an advert on Facebook and letting the social platform do the work for you. The text, image and audience you select are vitally important. Here are some tips for creating the ultimate advert on Facebook.
It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how do you increase the amount potential customers that know about your brand? Here are some of the most efficient methods.
We think it’s safe to say that there’s been enough time for social media platforms to have reached a large enough scale for the major players to really start hitting their stride. It’s expected that the amount of time that users spend on their social media accounts will increase and if this is the case, it’s time for companies to start thinking about ways in which they can increase their audience with social media marketing.
For that reason, here are even more social media trends we’re expecting to see this year:
It’s usual for companies looking to establish a logo for their brand to encounter a number of questions regarding complexity, use of colour, size adaption and whether or not a use of imagery should communicate their product or service. By analysing some of the world’s most well-known brands, we’ve established five common factors that probably have something to do with their success.
For many, a new year undoubtedly means a fresh start. If your goal this year is to make your business a success, you might be looking to start with your business’s website and it’s SEO. Your site’s SEO is determined by a number of factors, such as user experience, back links, social media presence, how regularly new content is added, and successfully improving the SEO of your website will in time increase the number of visitors to your website. One of the most popular free tools used to track a website’s performance is Google Analytics.
As we come to the end of 2017, it’s time for business owners to start thinking about the year ahead and make plans to improve their search engine optimisation (SEO). Of course, getting the basics right is essential, but some trends are expected to become prominent as we head into the new year. Below, we've rounded up four.
At Jumping Spider Media, we believe that social media is a must for any business. Having an active presence on sites like Twitter and Instagram can set you apart from the competition and increase brand recognition, but keeping up to date with the latest trends can be tough.
Any successful social media campaign is likely to involve visual media such as images and videos. But if you’re a small or medium-sized business and don’t have the funds to commission original photography every time you want to post something visual, then you may want to consider using other people’s images and manipulating them for your posts.