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What's the answer to your rankings quandary: SEO or PPC?
14 April 2016

Let's imagine that you run an online business and want to get your organisation's site ranked highly for relevant terms that your target customers are likely to search for in Google - for example, 'large screen TVs' or 'IT support in Bradford'.

There's only one thing for it - contacting someone who knows a thing or two about search engine optimisation (SEO). Or perhaps Pay Per Click (PPC)...

By Gareth
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At least headlines are quick and easy to write... or are they?
05 April 2016

Whether you are currently having great content crafted for your site by the Jumping Spider Media team of crack writers or are taking on the task yourself, it's easy to treat headlines as a bit of an afterthought. Surely, they either create themselves - there are, after all, surely only so many ways to title a 'services' page - or they're short enough to be easy and quick to come up with?

By Louise
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Why the mobile revolution is boosting the effectiveness of social media marketing
25 February 2016

The mobile revolution sparked in the previous decade has continued unabated; according to Ofcom's 2015 Communications Market Report published in August, 33% of the country's Internet users consider their smartphone their most vital device for getting online, while 19% most favour their tablet. Those are respective increases of 10% and 4% since 2014. All of this has led to a situation where your social media marketing campaign is probably more crucial than ever.

By Gareth
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New marketing possibilities as AdWords app expands to iPhone and iPad
17 February 2016

As we at Jumping Spider Media have recently enthused, the AdWords mobile app is great for marketers wielding Android devices. Still, plenty of business owners prefer iPhones and iPads, and those devices had long been denied this wonderful app. Fortunately, the wait for Apple followers is now over, as Google has finally introduced an iOS version of the AdWords app.

By Louise
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Here’s why Android-using marketers should download the AdWords app
29 January 2016

We at Jumping Spider Media are delighted to help your business to a valuable head start when it comes to spreading the word through Google AdWords. However, if you have a smartphone or tablet running the Android operating system, we would urge you to also download the AdWords app. It’s recently been updated, and offers a pleasing range of features for keeping track of your online advertising exploits and their returns.

By Louise
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New to Google AdWords? Ease yourself in gently with AdWords Express
19 January 2016

Though we at Jumping Spider Media are proud of how we have helped various businesses to get the most out of Google’s online advertising service AdWords, we also know that some people reading this could be completely new to online advertising… to the extent where getting to grips with AdWords could still leave them feeling daunted. Those people can benefit from a gentler learning curve thanks to AdWords Express.

By Gareth
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Some less conventional, but more effective, tips for link building in 2016
23 December 2015

It isn’t hard to read up on various methods of amassing supposedly effective links to your website. However, one big problem is that the most widely-communicated methods of building links might not prove as effective for you as you originally expect – simply because, well, lots of other sites are also following those methods. Unsurprisingly…

By Gareth
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How virtual assistants like Siri and Cortana could change SEO in 2016
15 December 2015

The increasing popularity of mobile devices for use in conducting web searches will have a myriad of fresh implications in the future – one of which is the rising use of virtual assistants such as Siri, Cortana and Google Now. Like a robot servant, a virtual assistant can address various queries the user has about local companies – but how could that change SEO?

By Louise
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What the example of Napoleon could surprisingly teach you about social media
19 November 2015

The Romans and Napoleon both tried to build one, but eventually failed in their attempts and are today very much with us only in history books. Tried to build what exactly? Simple: an empire! And what exactly does any of this history have to do with social media and how you could use it to great promotional effect? Basically, it can teach you that building your own empire - a social media empire, to be exact - is possible, but you shouldn't overlook the big challenge of maintaining it...

By Gareth
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Why hotels should encourage, not discourage, customers to post online reviews
11 November 2015

It's fair to say that, in the early years of TripAdvisor, some hoteliers hoped that their customers would not post reviews to the site. After all, if TripAdvisor was unpopular or wasn't around, it would've been easier for these staffers to promote their services in a positive light... surely? Actually, that's not strictly true. There are surprisingly compelling reasons why reviews to that site can really benefit hotels.

By Louise
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