The increasing popularity of mobile devices for use in conducting web searches will have a myriad of fresh implications in the future – one of which is the rising use of virtual assistants such as Siri, Cortana and Google Now. Like a robot servant, a virtual assistant can address various queries the user has about local companies – but how could that change SEO?
The Romans and Napoleon both tried to build one, but eventually failed in their attempts and are today very much with us only in history books. Tried to build what exactly? Simple: an empire! And what exactly does any of this history have to do with social media and how you could use it to great promotional effect? Basically, it can teach you that building your own empire - a social media empire, to be exact - is possible, but you shouldn't overlook the big challenge of maintaining it...
It's fair to say that, in the early years of TripAdvisor, some hoteliers hoped that their customers would not post reviews to the site. After all, if TripAdvisor was unpopular or wasn't around, it would've been easier for these staffers to promote their services in a positive light... surely? Actually, that's not strictly true. There are surprisingly compelling reasons why reviews to that site can really benefit hotels.
If you've began to have creeping doubts that PPC - that's pay per click - is really the right step forward for your company's promotional success, we only need to point you towards the results of . According to this study, PPC campaigns have resulted in "really good" success for 78% of marketers this year. And that's far from the only statistic strongly confirming that, far from being outdated, PPC is very much here to stay in 2015.
For companies promoting themselves through PPC, it can be arduous to find terms to bid on that are inexpensive, but also genuinely effective in attracting visitors to their website through Google. However, they are likely looking right at such terms on every working day. That's because, for just about any company, bidding on their branded terms can prove surprisingly fruitful.
You might consider reputation management a fairly obvious and standard procedure. Once a customer sends you a complaint, you simply take account of that complaint and do what you can to address it. That can turn the customer from unhappy to happy and so repair damage to your company's reputation. Problem solved? Actually, good reputation management can be much more arduous than this approach, which could be far too slow to avert severe harm to your company's image.
When working to tweak your website's text to more effectively, so to speak, push Google's buttons, you should pay close attention not only to the on-page text, but also the text that makes up the URLs of your site's different pages. Below, we disclose two simple ways in which you can change this latter text to encourage higher search engine rankings for your website.
Developing the SEO profile of your company's website can help to spread the word about your business and what it offers - that's a basic fact about SEO as a marketing tool. However, another big advantage of SEO that you may have so far overlooked is that it can assist your business in weathering the storm when it is struggling financially.
If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out - on this website's front page, no less - that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for - and what does the term mean?