It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often.
That’s because it’s also about crafting content that genuinely makes people care about you, your business and what you have to say. That can be a difficult thing to pull off at the best of times.
Google AdWords hasn’t exactly been subject to too many major changes since its initial launch way back in October 2000, so the arrival of expanded text ads should be big news for marketers
Social media can be great for building awareness of your brand on the basis of a community of likeminded followers, but it can also show the worst of you and your business.
If you wish to make the best possible impression on your company’s Twitter followers, here are five things that it shouldn’t be doing.
As long as you are even vaguely familiar with the principles of SEO copywriting, you will know how important it is to produce a continual stream of high-quality, relevant and captivating content for your organisation’s website, blog and social media profiles.
In the words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s true that on social media, too, businesses can spend a great amount of time and effort carefully cultivating an image for themselves, only for one or two mistakes or misfortunes to ruin their painstaking work.
It’s fair to say that the world of link building has changed a lot in just a few short years.
Where it once sufficed to write any old flimsy thing for a guest blog post, include a backlink and watch the high-quality traffic roll in, today, you really need to offer something invaluable to human users if Google is to be much interested in it as well.
When it comes to boosting your website’s search engine optimisation, it pays to get ahead of the game. In the last few years, SEO has changed quite considerably – but what does the year ahead look like? Below, we’ve rounded up three of the biggest trends we’re expecting.
With 600 million active users and counting, Instagram is one of the world’s most popular social networks. Using the platform to promote your products makes sense – especially as visual content marketing is on the up in 2017. But how do you convert your Instagram followers into customers? We’ve put together four ways you can do so below.
Email marketing is one of the most effective methods of building an audience and nurturing leads, but it can sometimes be difficult to keep your subscribers engaged. With our three top tips, you’ll be able to increase click-through rates, boost engagement and take your business to the next level
If you use Google AdWords to promote your products or services, the chances are that you spend a lot of your time tweaking your copy in an attempt to get the most effective result for your marketing budget. However, there are some small tweaks you can make to improve your campaign's performance, and we've put together three of them for you to consider.