At some point, all business owners have probably had to undergo the controversial decision of whether or not to advertise the price of their product or service on their website. This decision is a strategic one, and although on the one hand, it might make you feel vulnerable, on the other it can establish a sense of trust between you and the customer. So, why is there still a great debate about advertising your prices even if it is one of the most important factors in the buying cycle?
Effective and persuasive copy is vital to every marketing campaign whether that be reaching out via email, creating web copy or posting on social media. To get your brand’s message out quickly and effectively, here are some tips to write persuasive web copy.
While it’s true that Facebook remains the most popular social media platform, Instagram is picking up the pace when it comes to product promotion. Industry research by TrackMaven has shown that brands will experience the highest engagement on Instagram so for those who want to connect with a more engaged audience, it’s certainly worth a download alongside some of these tools.
Spending time and energy creating a new product is all well and good until you have no idea where to start promoting it. You might be ready to add it to your site, hoping that sales will start rolling in, but getting an initial reaction to a new product isn’t as simple as that. Here are a few ways to increase the likelihood of your success.
The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours.
If you want your written marketing to be as impactful as it can be, it needs to be easy to understand. The situation really is that simple.
But what if you have a naturally complicated writing style or are just struggling to communicate the benefits of a complex or intricate product straightforwardly?
Well, that’s when the below three tips may come in handy.
It’s natural for the amount of traffic heading to your business’s site to wax and wane over time – for example, in response to a search engine’s algorithm changes. But if you’ve noticed a sudden drop-off in how many people are visiting your site, could there be something more sinister to blame?
If you’re responsible for managing your organisation’s social media platforms, then you’ll always be on the lookout for a new way to spread the message about your brand.
Last year, we discussed the introduction of Rank 0 – that is, results that show up on Google’s results pages above the traditional 1-10 websites that rank on the first page. Position 0 is now one of the most sought after ranking spots on Google in its Answer Boxes feature. Results that feature in these boxes are prominent, attention-grabbing and much more likely to be clicked on than any other result. But how can you increase your chances of appearing in one of the Answer Boxes? We’ve put together three ways you can do so.
If you're responsible for your website's search engine optimisation (SEO) efforts, then you'll already know that Google is on a mission to make the web a more secure place. In 2014, the search engine giant announced that it would give websites that are served through SSL a slight ranking boost – in other words, a chance to get ahead of their competitors.