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AdWords is changing – how to be best prepared
08 June 2016

Google recently held its annual Performance Summit, and with it came the Innovations Keynote, where it announced plans to shake up the AdWords and Analytics platforms later this year. To get you prepared for the changes, we’ve rounded them up below and offered some useful tips to maximise your advertising investments.

By Gareth
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Easily measure your success in SEO with these free iPhone and iPad apps
25 May 2016

Remember the old advertising slogan in the early history of the iPhone, “There’s an app for that”? You know that it’s just as true as it’s ever been when there are even effective apps for measuring how far you’ve come with your SEO efforts. And all of the apps we recommend below are not only effective, but also free to download to your iPhone or iPad.

By Liz
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Some very common copywriting blunders – and how to avoid them
17 May 2016

Did you know that the average typist has an error rate of 8%? In other words, every 100 words they type includes 8 mistakes. In an article as long as this one, that rate would translate to 24 errors – that’s a lot! You likely wouldn’t be impressed if you saw that many in this article – but, thankfully, we know how many especially common errors can be avoided. Here is just a slice of what we know about keeping copywriting mistakes at bay.

By Louise
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Exciting new features on Twitter – and great ways to make use of them
11 May 2016

One major reason to keep social media as a weapon in your company’s online marketing arsenal is that the likes of Facebook and Twitter are regularly adding exciting new features for their users. So, what fresh functionality have Twitter’s developers been adding to the micro-blogging service recently? Here are just a few examples – along with some ideas for how you could effectively utilise them for your firm’s promotional campaigns.

By Gareth
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Want to rank well for local search terms? Then get link building...
28 April 2016

One of the first things that locally-oriented businesses are likely to know about search engine optimisation (SEO) is that targeting the most general search terms just won't do.

If, for instance, your firm is a restaurant in Bristol or a hotel in Peckham, you will want to rank well for exactly those terms, not least as there will almost certainly be too much competition anyway for such more general keywords as 'restaurants in southwest England' or 'hotels in London'.

By Louise
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What's the answer to your rankings quandary: SEO or PPC?
14 April 2016

Let's imagine that you run an online business and want to get your organisation's site ranked highly for relevant terms that your target customers are likely to search for in Google - for example, 'large screen TVs' or 'IT support in Bradford'.

There's only one thing for it - contacting someone who knows a thing or two about search engine optimisation (SEO). Or perhaps Pay Per Click (PPC)...

By Gareth
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At least headlines are quick and easy to write... or are they?
05 April 2016

Whether you are currently having great content crafted for your site by the Jumping Spider Media team of crack writers or are taking on the task yourself, it's easy to treat headlines as a bit of an afterthought. Surely, they either create themselves - there are, after all, surely only so many ways to title a 'services' page - or they're short enough to be easy and quick to come up with?

By Louise
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Why the mobile revolution is boosting the effectiveness of social media marketing
25 February 2016

The mobile revolution sparked in the previous decade has continued unabated; according to Ofcom's 2015 Communications Market Report published in August, 33% of the country's Internet users consider their smartphone their most vital device for getting online, while 19% most favour their tablet. Those are respective increases of 10% and 4% since 2014. All of this has led to a situation where your social media marketing campaign is probably more crucial than ever.

By Gareth
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New marketing possibilities as AdWords app expands to iPhone and iPad
17 February 2016

As we at Jumping Spider Media have recently enthused, the AdWords mobile app is great for marketers wielding Android devices. Still, plenty of business owners prefer iPhones and iPads, and those devices had long been denied this wonderful app. Fortunately, the wait for Apple followers is now over, as Google has finally introduced an iOS version of the AdWords app.

By Louise
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Here’s why Android-using marketers should download the AdWords app
29 January 2016

We at Jumping Spider Media are delighted to help your business to a valuable head start when it comes to spreading the word through Google AdWords. However, if you have a smartphone or tablet running the Android operating system, we would urge you to also download the AdWords app. It’s recently been updated, and offers a pleasing range of features for keeping track of your online advertising exploits and their returns.

By Louise
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