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New research confirms that pay per click remains effective in 2015
27 October 2015

If you've began to have creeping doubts that PPC - that's pay per click - is really the right step forward for your company's promotional success, we only need to point you towards the results of a new study. According to this study, PPC campaigns have resulted in "really good" success for 78% of marketers this year. And that's far from the only statistic strongly confirming that, far from being outdated, PPC is very much here to stay in 2015.

By Gareth
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Why companies using PPC should always bid on their branded terms
08 October 2015

For companies promoting themselves through PPC, it can be arduous to find terms to bid on that are inexpensive, but also genuinely effective in attracting visitors to their website through Google. However, they are likely looking right at such terms on every working day. That's because, for just about any company, bidding on their branded terms can prove surprisingly fruitful.

By Gareth
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Why acting quickly is crucial to effective reputation management
10 September 2015

You might consider reputation management a fairly obvious and standard procedure. Once a customer sends you a complaint, you simply take account of that complaint and do what you can to address it. That can turn the customer from unhappy to happy and so repair damage to your company's reputation. Problem solved? Actually, good reputation management can be much more arduous than this approach, which could be far too slow to avert severe harm to your company's image.

By Louise
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Simple tips for making your webpage URLs more SEO-friendly
26 August 2015

When working to tweak your website's text to more effectively, so to speak, push Google's buttons, you should pay close attention not only to the on-page text, but also the text that makes up the URLs of your site's different pages. Below, we disclose two simple ways in which you can change this latter text to encourage higher search engine rankings for your website.

By Louise
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How good SEO can help your business get through financial difficulty
19 August 2015

Developing the SEO profile of your company's website can help to spread the word about your business and what it offers - that's a basic fact about SEO as a marketing tool. However, another big advantage of SEO that you may have so far overlooked is that it can assist your business in weathering the storm when it is struggling financially.

By Gareth
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The robots are coming! Time to look at your website's robot.txt files...
12 August 2015

Yes, robots are approaching your website! But don't worry, they are well-meaning robots - so you shouldn't fear some Arnie lookalike in a leather jacket turning up, and you don't have to look over your website to delete any mention of Sarah Connor. We are instead talking about the crawlers that Google sends out to analyse websites for its search listings. Google intends for these bots to crawl your site's JavaScript and CSS files - hence recent advice it has sent out regarding robot.txt files...

By Louise
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You know what SEO means... but what about SEM?
04 August 2015

If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out - on this website's front page, no less - that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for - and what does the term mean?

By Gareth
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Why you should consider separate social media pages for separate business locations
27 July 2015

We have already given some pointers for how you can fruitfully tweak your SEO strategy should your business expand to several new locations. Still, the more you look into the subject of web marketing for multiple corporate locations, the more surprised you could be by how many new web marketing techniques you learn. Here is one such technique that we can immediately tell you about: setting up a new social media page for each new location.

By Louise
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How YouTube video tutorials can boost customer engagement with your business
23 July 2015

There are many social media platforms that Jumping Spider Media can help your business to get to grips with, and one of them is the hugely popular video sharing website YouTube. We can, of course, provide your company with plenty of compelling text copy for catching the notice of potential customers - but, in a highly competitive corporate world, your business also needs something extra. Genuinely useful video tutorials posted on YouTube can be precisely that.

By Gareth
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What building links has in common with building a city
15 July 2015

Have you ever been involved in building a city? It doesn't matter whether you interpret this 'building a city' strictly in its most literal meaning or consider it to also include virtually putting together a city in a computer game. Either way, if you can say yes, you are likely to already have a somewhat decent insight into how link building works, even if you have never previously heard of it.

By Gareth
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