When it comes to search engine optimisation, it’s easy to get caught in a trap and focus exclusively on tools such as SEMRush, Moz and Google Analytics. While Analytics is arguably one of Google's most useful tools for digital marketers, it's certainly not the only one. Below, we've put together four of the best tools to consider for your next SEO campaign.
With 2017 just around the corner, there’s never been a better time to get your business prepared for the year ahead. To offer assistance, we’ve put together three things you can do to get a head start with your digital marketing before January arrives.
Google has announced it is testing its mobile-first index, which is designed to put more emphasis on the mobile version of your website for its ranking signals. If you want to maximise your chances of search engine success, follow these top tips for optimising your website for a mobile-first world.
With Christmas just around the corner, there’s never been a more important time to focus on brand awareness. Whether you execute a marketing strategy throughout the year or you’re only just trying to catch up to your competitors, follow these three failsafe ways of boosting brand engagement.
The key to writing good copy is striking a balance between your audience and search engines – but it’s entirely possible to boost your website’s search engine optimisation by following these four tips.
As the world’s biggest professional social network, LinkedIn is a giant. Although the site focuses on job seekers and professionals, it’s easy for your business to join the platform. Creating a company page gives you access to a whole world of analytics and a huge network of connections that could be used to help your business grow. If your social media strategy is focused exclusively on Facebook and Twitter, then here's why you should seriously consider enhancing your presence on LinkedIn.
Mobile technologies are changing the way consumers interact with brands, and Snapchat is one of the leaders on this front. Millions of pictures and videos are sent on the platform every day, and while the platform is primarily focused on connecting friends and family, it’s possible to use Snapchat to market your business and put your products in front of a new audience.
With so much competition on the internet, it can be difficult to convert your website’s visitors into paying customers. Companies across the globe are becoming increasingly savvy when it comes to drawing in visitors, and a personalised call to action is a great way of achieving this.
If your business objective is to succeed online, then you need to take content marketing and search engine optimisation seriously. One of the best ways of enhancing your SEO rankings is to create a blog and fill it with industry-specific content and relevant keywords. Sticking to a regular timeframe and blogging regularly is also essential.
Earlier this month, Google rolled out its latest algorithm update, and with it, made changes to the way local search results were displayed. In typical Google style, the changes have yet to be confirmed by the search giant, but the local search engine community has cited some significant changes to the way in which local businesses are listed on the website.