For companies promoting themselves through PPC, it can be arduous to find terms to bid on that are inexpensive, but also genuinely effective in attracting visitors to their website through Google. However, they are likely looking right at such terms on every working day. That's because, for just about any company, bidding on their branded terms can prove surprisingly fruitful.
You might consider reputation management a fairly obvious and standard procedure. Once a customer sends you a complaint, you simply take account of that complaint and do what you can to address it. That can turn the customer from unhappy to happy and so repair damage to your company's reputation. Problem solved? Actually, good reputation management can be much more arduous than this approach, which could be far too slow to avert severe harm to your company's image.
When working to tweak your website's text to more effectively, so to speak, push Google's buttons, you should pay close attention not only to the on-page text, but also the text that makes up the URLs of your site's different pages. Below, we disclose two simple ways in which you can change this latter text to encourage higher search engine rankings for your website.
Developing the SEO profile of your company's website can help to spread the word about your business and what it offers - that's a basic fact about SEO as a marketing tool. However, another big advantage of SEO that you may have so far overlooked is that it can assist your business in weathering the storm when it is struggling financially.
If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out - on this website's front page, no less - that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for - and what does the term mean?
We have already given some pointers for how you can fruitfully tweak your SEO strategy should your business expand to several new locations. Still, the more you look into the subject of web marketing for multiple corporate locations, the more surprised you could be by how many new web marketing techniques you learn. Here is one such technique that we can immediately tell you about: setting up a new social media page for each new location.
There are many social media platforms that Jumping Spider Media can help your business to get to grips with, and one of them is the hugely popular video sharing website YouTube. We can, of course, provide your company with plenty of compelling text copy for catching the notice of potential customers - but, in a highly competitive corporate world, your business also needs something extra. Genuinely useful video tutorials posted on YouTube can be precisely that.
Have you ever been involved in building a city? It doesn't matter whether you interpret this 'building a city' strictly in its most literal meaning or consider it to also include virtually putting together a city in a computer game. Either way, if you can say yes, you are likely to already have a somewhat decent insight into how works, even if you have never previously heard of it.
We have already recently emphasised the importance of positivity in the language that your company uses in online promotion. However, it is worth pointing out a very topical demonstration of the widespread appeal of happiness: the big success of the latest Disney/Pixar film, Inside Out.