Google AdWords may very well have been part of the digital marketing landscape for more than ten years, but that doesn’t mean marketers are optimising their campaigns effectively to achieve the best results. Below, we’ve put together four ways that you can get more out of your advertising campaigns this year.
Executing an effective social media strategy for your business isn't easy. With so much noise to contend with, it's easy to get lost in the crowd and miss out on bringing customers to your website. Below, we've rounded up five fascinating facts on social media that will shape the way you use the platforms for your business.
If you want to increase your chances of ranking highly for relevant search terms on Google, then you should consider link building as part of your digital marketing strategy. Not only does doing so provide various SEO benefits, but it can position your website as an authority in your industry and help you regenerate more leads. Below, we've put together four unique ways to build links for your website.
It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often.
That’s because it’s also about crafting content that genuinely makes people care about you, your business and what you have to say. That can be a difficult thing to pull off at the best of times.
Google AdWords hasn’t exactly been subject to too many major changes since its initial launch way back in October 2000, so the arrival of expanded text ads should be big news for marketers
Social media can be great for building awareness of your brand on the basis of a community of likeminded followers, but it can also show the worst of you and your business.
If you wish to make the best possible impression on your company’s Twitter followers, here are five things that it shouldn’t be doing.
As long as you are even vaguely familiar with the principles of SEO copywriting, you will know how important it is to produce a continual stream of high-quality, relevant and captivating content for your organisation’s website, blog and social media profiles.
In the words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s true that on social media, too, businesses can spend a great amount of time and effort carefully cultivating an image for themselves, only for one or two mistakes or misfortunes to ruin their painstaking work.
It’s fair to say that the world of link building has changed a lot in just a few short years.
Where it once sufficed to write any old flimsy thing for a guest blog post, include a backlink and watch the high-quality traffic roll in, today, you really need to offer something invaluable to human users if Google is to be much interested in it as well.
When it comes to boosting your website’s search engine optimisation, it pays to get ahead of the game. In the last few years, SEO has changed quite considerably – but what does the year ahead look like? Below, we’ve rounded up three of the biggest trends we’re expecting.