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What Inside Out can teach about the worth of positive web copy
09 July 2015

We have already recently emphasised the importance of positivity in the language that your company uses in online promotion. However, it is worth pointing out a very topical demonstration of the widespread appeal of happiness: the big success of the latest Disney/Pixar film, Inside Out.

By Louise
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What William Shakespeare can teach about writing good web copy
01 July 2015

Of course, the Internet was, during Shakespeare's lifetime, still several centuries away from even being invented - but we like to think that, were he alive today, he could teach a surprisingly large amount about crafting compelling web copy. From some of his plays, we have singled out bits of dialogue that read like parts of posts on the Jumping Spider Media blog, translated into Elizabethan English.

By Louise
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Prepare for even more iPhones with more effective mobile marketing
24 June 2015

Few things in life are certain, but Apple releasing at least one new iPhone every September seems to be one of them. Well, it's close to certain, anyway. The US tech giant is currently rumoured to be readying two new iPhones, the iPhone 6S and iPhone 6S Plus, for officially revealing in... yes, that month. Furthermore, the company has reportedly ordered the manufacture of a record number of iPhones in preparation for the launch of these handsets.

By Gareth
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Why good storytelling can attract more customers to your business
19 June 2015

"If history were taught in the form of stories, it would never be forgotten." This sentiment is commonly attributed to the English writer Rudyard Kipling - who, as we have already established, seems a surprisingly good source of advice for crafting good web copy. He is indeed right about storytelling being a powerful tool; here, we explain why it can be promotionally fruitful for your business.

By Gareth
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Why you, like Apple, should 'think different' for advertising slogans
10 June 2015

Apple clearly knows much about effective branding; today, it is one of the planet's most recognisable companies, and its logo - yes, that silhouette of an apple with a bite in it - has become a powerful cultural symbol. The advertising slogan that is perhaps most commonly associated with the company today is 'Think different'. 

By Louise
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Approaching local SEO as your business expands to multiple locations
03 June 2015

For a small business seeking to develop a good SEO profile, local SEO can be a great starting point. Jumping Spider Media can help you in building effective local SEO; however, while doing so, your business could expand to many other places beyond its original location. If, for example, your business was originally set up in Newcastle, it could soon start also operating in nearby places like Gateshead, Sunderland and Durham. Here is some advice for adapting your local SEO strategy should your company indeed develop in this manner.

By Gareth
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Tips for preserving SEO success when your website is redesigned
29 May 2015

In the same way that you could occasionally feel the need to go out and buy a new hat or coat to update your look, you could also sometimes consider a redesign of your website necessary. It can certainly help to revive or maintain visitors' interest in your website, but it can also, if you aren't careful, lead to several SEO issues that adversely affect your website's visibility in SERPs. Here is some advice for helping to prevent or minimize negative promotional effects of a redesign to your website.

By Louise
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Don't worry, be happy! The power of positivity in web copy
20 May 2015

"Look on the bright side." "See the glass as half full, not half empty." "Don't worry, be happy." You have likely heard or read all of these sayings at some point, the last of the three thanks to a certain popular song by Bobby McFerrin from the 1980s - and, of course, they are all generally saying the same thing. Basically: be positive. You may not have realised just how crucial that message is for crafting effective copy for your website, as Jumping Spider Media can do.

By Louise
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How to more wisely choose keywords to optimise for in 2015
14 May 2015

Placing specific, well-chosen keywords into various bodies of text on a website is a fundamental aspect of effective SEO. However, with SEO experts regularly uncovering new ways of putting keywords to good promotional use, and Google often changing the influencing factors on how it ranks different websites and webpages, you could be excused for confusion about what particular keywords you should use for your own website. 

By Gareth
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How you can turn customer reviews to your company's advantage
06 May 2015

If you run a small or recently-established business, word of mouth can be crucial to its success. By that, we basically mean that it can suffer just as much from negative word of mouth as it can thrive from positive word of mouth. Customer reviews are a good case in point. You can't control what people say about your company in reviews, but you can still do much to increase the chances of your business being the subject of positive reviews - and even benefit from responding appropriately to bad reviews.

By Gareth
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