If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out - on this website's front page, no less - that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for - and what does the term mean?
We have already given some pointers for how you can fruitfully tweak your SEO strategy should your business expand to several new locations. Still, the more you look into the subject of web marketing for multiple corporate locations, the more surprised you could be by how many new web marketing techniques you learn. Here is one such technique that we can immediately tell you about: setting up a new social media page for each new location.
There are many social media platforms that Jumping Spider Media can help your business to get to grips with, and one of them is the hugely popular video sharing website YouTube. We can, of course, provide your company with plenty of compelling text copy for catching the notice of potential customers - but, in a highly competitive corporate world, your business also needs something extra. Genuinely useful video tutorials posted on YouTube can be precisely that.
Have you ever been involved in building a city? It doesn't matter whether you interpret this 'building a city' strictly in its most literal meaning or consider it to also include virtually putting together a city in a computer game. Either way, if you can say yes, you are likely to already have a somewhat decent insight into how works, even if you have never previously heard of it.
We have already recently emphasised the importance of positivity in the language that your company uses in online promotion. However, it is worth pointing out a very topical demonstration of the widespread appeal of happiness: the big success of the latest Disney/Pixar film, Inside Out.
Of course, the Internet was, during Shakespeare's lifetime, still several centuries away from even being invented - but we like to think that, were he alive today, he could teach a surprisingly large amount about crafting compelling web copy. From some of his plays, we have singled out bits of dialogue that read like parts of posts on the Jumping Spider Media blog, translated into Elizabethan English.
Few things in life are certain, but Apple releasing at least one new iPhone every September seems to be one of them. Well, it's close to certain, anyway. The US tech giant is currently rumoured to be readying two new iPhones, the iPhone 6S and iPhone 6S Plus, for officially revealing in... yes, that month. Furthermore, the company has reportedly ordered the manufacture of a record number of iPhones in preparation for the launch of these handsets.
"If history were taught in the form of stories, it would never be forgotten." This sentiment is commonly attributed to the English writer Rudyard Kipling - who, as we have already established, seems a surprisingly good source of advice for crafting good web copy. He is indeed right about storytelling being a powerful tool; here, we explain why it can be promotionally fruitful for your business.
Apple clearly knows much about effective branding; today, it is one of the planet's most recognisable companies, and its logo - yes, that silhouette of an apple with a bite in it - has become a powerful cultural symbol. The advertising slogan that is perhaps most commonly associated with the company today is 'Think different'.