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What Rudyard Kipling's 'Five Ws' can teach about good blog writing
30 April 2015

In his 1902 story collection 'Just So Stories', the writer Rudyard Kipling accompanied the story 'The Elephant's Child' with a poem that opens with some of the most famous and quoted lines attributed to Kipling:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who

Mentioned here are what have become commonly dubbed the 'Five Ws' - five questions that are often considered fundamental to find answers for when gathering information. Many news journalists, researchers and police investigators keep them in mind during the course of their work, and we at Jumping Spider Media know that these questions can also assist in crafting good blog posts.

By Louise
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Why good link building should last as long as your website

One big reason why turning to Jumping Spider Media for our link building expertise can be so crucial for your website's success is that link building is a marketing process that should continue for as long as your website continues. Link building is about helping to ensure that your website remains relevant to both search engines and people who use them - but what your website needs to be to stay relevant can develop and change over time. Its link profile therefore needs to develop and change, too.

By Gareth
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Some of the biggest clichés to avoid in your web copy
22 April 2015

Expect the unexpected with this article - we're giving you a once-in-a-lifetime opportunity to open the door to success in copywriting. Getting a feeling of déjà vu? Yes, a good start in ensuring good web copy is banning any mention of "expect the unexpected", "a once-in-a-lifetime opportunity" and "open the door to your success" in the copy. Below are some more phrases that should never appear in your copy, whether it is because they have become overused or simply make little sense.

By Louise
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The importance of research when guest blogging to boost your brand
14 April 2015

One of the biggest incentives for turning to the web marketing services of Jumping Spider Media is that we can help you to increase the appeal of your company's brand. This, in turn, can enable you to better sell products and services that our expert marketers haven't even helped you to specifically promote. Guest blogging is one method of brand enhancement that can be too easy for various companies to overlook, but it needs to be approached with care in order to be worthwhile. Fortunately, our writers can be meticulous when penning guest blog posts on your behalf.

By Louise
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Why we will miss the hit US television drama series Mad Men
07 April 2015

If you have been keeping an eye on this blog for a while, you will know that we have previously pointed out that surprisingly much about good copywriting can be learned from Peggy Olson, a fictional copywriter in Mad Men, the successful and long-running US TV drama series. We are, then, understandably disappointed that the series is set to end this year. Here, we further clarify why the show will be much missed by us at Jumping Spider Media.

By Louise
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Mobile marketing can make your target customers feel special
31 March 2015

Optimising marketing campaigns for mobile devices, including smartphones and tablets, has become more popular recently. This shouldn't overly surprise as, these days, it seems that practically everyone owns at least one of these devices. Furthermore, mobile marketing can be surprisingly effective; allow the team here at Jumping Spider Media to explain good reasons why.

By Gareth
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Things to avoid doing when marketing through social media
23 March 2015

Social media can be a powerful tool in promoting your business. However, it can be a double-edged sword because it can actually have adverse effects on your corporate success if it is used sloppily. Thankfully, experts here at Jumping Spider Media can point out potential pitfalls of social media marketingincluding these...

By Louise
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The importance of a call-to-action in your company's web copy
17 March 2015

So, you have something to sell that you think is brilliant. Now you can start selling it and making money by using well-crafted web copy to make it look nice. Right? Well, though it is certainly important to widely communicate how high quality that "something" is, that is unlikely to be enough to get you making lots of cash from it. The copywriting experts at Jumping Spider Media know that the web copy your company uses also needs to have an enticing call-to-action.

By Louise
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Things to consider if you want to enter the US market
09 March 2015

 If you run a UK-based company, it is understandable if you want to primarily focus your efforts on attracting customers from this country. After all, the majority of these people will be better positioned than citizens of other countries to take advantage of what your company offers. However, the United States is such a lucrative market that it can be well worth your consideration. There is largely a common language between the UK and the world's largest economy, but there still remain crucial factors to think about in preparation for online promoting to the States.

By Gareth
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Mobile Search Spend Share Expected to Reach 83% by 2018?
03 March 2015

At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years. 

By Louise
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