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Approaching local SEO as your business expands to multiple locations
03 June 2015

For a small business seeking to develop a good SEO profile, local SEO can be a great starting point. Jumping Spider Media can help you in building effective local SEO; however, while doing so, your business could expand to many other places beyond its original location. If, for example, your business was originally set up in Newcastle, it could soon start also operating in nearby places like Gateshead, Sunderland and Durham. Here is some advice for adapting your local SEO strategy should your company indeed develop in this manner.

By Gareth
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Tips for preserving SEO success when your website is redesigned
29 May 2015

In the same way that you could occasionally feel the need to go out and buy a new hat or coat to update your look, you could also sometimes consider a redesign of your website necessary. It can certainly help to revive or maintain visitors' interest in your website, but it can also, if you aren't careful, lead to several SEO issues that adversely affect your website's visibility in SERPs. Here is some advice for helping to prevent or minimize negative promotional effects of a redesign to your website.

By Louise
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Don't worry, be happy! The power of positivity in web copy
20 May 2015

"Look on the bright side." "See the glass as half full, not half empty." "Don't worry, be happy." You have likely heard or read all of these sayings at some point, the last of the three thanks to a certain popular song by Bobby McFerrin from the 1980s - and, of course, they are all generally saying the same thing. Basically: be positive. You may not have realised just how crucial that message is for crafting effective copy for your website, as Jumping Spider Media can do.

By Louise
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How to more wisely choose keywords to optimise for in 2015
14 May 2015

Placing specific, well-chosen keywords into various bodies of text on a website is a fundamental aspect of effective SEO. However, with SEO experts regularly uncovering new ways of putting keywords to good promotional use, and Google often changing the influencing factors on how it ranks different websites and webpages, you could be excused for confusion about what particular keywords you should use for your own website. 

By Gareth
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How you can turn customer reviews to your company's advantage
06 May 2015

If you run a small or recently-established business, word of mouth can be crucial to its success. By that, we basically mean that it can suffer just as much from negative word of mouth as it can thrive from positive word of mouth. Customer reviews are a good case in point. You can't control what people say about your company in reviews, but you can still do much to increase the chances of your business being the subject of positive reviews - and even benefit from responding appropriately to bad reviews.

By Gareth
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What Rudyard Kipling's 'Five Ws' can teach about good blog writing
30 April 2015

In his 1902 story collection 'Just So Stories', the writer Rudyard Kipling accompanied the story 'The Elephant's Child' with a poem that opens with some of the most famous and quoted lines attributed to Kipling:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who

Mentioned here are what have become commonly dubbed the 'Five Ws' - five questions that are often considered fundamental to find answers for when gathering information. Many news journalists, researchers and police investigators keep them in mind during the course of their work, and we at Jumping Spider Media know that these questions can also assist in crafting good blog posts.

By Louise
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Why good link building should last as long as your website

One big reason why turning to Jumping Spider Media for our link building expertise can be so crucial for your website's success is that link building is a marketing process that should continue for as long as your website continues. Link building is about helping to ensure that your website remains relevant to both search engines and people who use them - but what your website needs to be to stay relevant can develop and change over time. Its link profile therefore needs to develop and change, too.

By Gareth
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Some of the biggest clich├ęs to avoid in your web copy
22 April 2015

Expect the unexpected with this article - we're giving you a once-in-a-lifetime opportunity to open the door to success in copywriting. Getting a feeling of déjà vu? Yes, a good start in ensuring good web copy is banning any mention of "expect the unexpected", "a once-in-a-lifetime opportunity" and "open the door to your success" in the copy. Below are some more phrases that should never appear in your copy, whether it is because they have become overused or simply make little sense.

By Louise
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The importance of research when guest blogging to boost your brand
14 April 2015

One of the biggest incentives for turning to the web marketing services of Jumping Spider Media is that we can help you to increase the appeal of your company's brand. This, in turn, can enable you to better sell products and services that our expert marketers haven't even helped you to specifically promote. Guest blogging is one method of brand enhancement that can be too easy for various companies to overlook, but it needs to be approached with care in order to be worthwhile. Fortunately, our writers can be meticulous when penning guest blog posts on your behalf.

By Louise
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Why we will miss the hit US television drama series Mad Men
07 April 2015

If you have been keeping an eye on this blog for a while, you will know that we have previously pointed out that surprisingly much about good copywriting can be learned from Peggy Olson, a fictional copywriter in Mad Men, the successful and long-running US TV drama series. We are, then, understandably disappointed that the series is set to end this year. Here, we further clarify why the show will be much missed by us at Jumping Spider Media.

By Louise
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