Google Search Shopping campaigns were recently taken out of beta and offered to advertisers from all across the world. These so-called “digital showrooms” replaced product listing ads in 2014. They enable advertisers to browse their product inventories in AdWords and allow them to produce product groups for bidding. They make it easy for businesses to measure performance and look at useful CPC and CTR data.
Google has just refreshed its Google My Business service. The facility allows companies to choose between profile, logo and cover images as display photos for search and maps. The service now allows users to choose which photo people will see when they search for their business.
The revamped interface guides businesses through six different categories of images, including identity, interior, exterior, work, team and additional photos. It offers a series of useful tips, including “Interior photos help your customers get a feel for the ambiance and decor of your business. Capture photos that truthfully show what it’s like to stand inside your business as a customer.”
Creating new content can seem daunting, especially when it feels like everything you could say has been put better elsewhere. However, there are always ways to put your own spin on a story and make it distinctive from the countless other posts on the web.
At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years.
When you are struggling to decide what to get for a family for Christmas, what do you actually end up buying for them? Well, it seems likely to be a big tin of Quality Street. There's one good reason, perhaps above all, why this often seems the ideal gift to get for the average family: it's full of variety. To recite an already very familiar phrase, there is – yes – something for everyone. Or, at least, close to it. Variety is a good word to keep in mind when you are working to build links to your company's website – and Jumping Spider Media can also keep that word in mind for you.
You don't have to look far through this blog to see that we have already detailed how the First World War centenary, which started last year and will last until 2018, can help your website. We have pointed out that Jumping Spider Media could write blog posts that are posted on your website and focus on different interesting aspects of the war. Well, another crucial historical anniversary this year is the bicentenary of the Battle of Waterloo, at which Napoleon Bonaparte was defeated in battle for the last time – and, yes, you could similarly benefit from that milestone!
Considering that the video sharing website YouTube has one billion unique users every month and is the Internet's second most-searched website, you certainly shouldn't overlook the great potential of using it to online promote your company. The implications of optimising your company's YouTube channel largely differ from those of optimising its main website. For that reason, we at the web marketing company Jumping Spider Media reckon that you should carefully read the following tips for using SEO to help your company to attract more hits for its YouTube channel.
Of all of the various industries in the world, the hospitality industry is among those most influenced by online reputation. This is because, when many people prepare for travel, they like to use the Internet to research different hospitality services, before they decide which of these services to use. If you run a hotel, you should be particularly aware that 93% of people surveyed by the travel website TripAdvisor consider reviews crucial when deciding what hotel to book. Below, we explain further about why good reputation management, which you can achieve with help from Jumping Spider Media, can contribute much towards your hotel's success.
As LinkedIn can be basically described as a business-oriented social media website and reportedly has over 259 million users globally, the idea of using the website for your own company must seem like a no-brainer. However, what you might not think so obvious is how you could carefully use it to improve your company's online reputation. Below is a simple little tip, but you can make use of it before moving onto the next level through turning to reputation management services from Jumping Spider Media.
Given how popular online shopping has become over the last few years, setting up an e-commerce store could seem like a no-brainer to you. However, what you might not find so straightforward is deciding what exactly to sell through the store. Here's an idea, and something of a late Christmas present for you: how about you sell clothing of 1950s style?
The optimism of that decade following the end of World War II encouraged particularly glamorous clothing which has remained much loved to this day. Plus, below, we explain more about what Jumping Spider Media can do for your e-commerce website through blog writing services.