Jumping Spider Media Blog


 
trans

What can we do for you?

Contact us!

Tags


Archive

Mobile marketing can make your target customers feel special
31 March 2015

Optimising marketing campaigns for mobile devices, including smartphones and tablets, has become more popular recently. This shouldn't overly surprise as, these days, it seems that practically everyone owns at least one of these devices. Furthermore, mobile marketing can be surprisingly effective; allow the team here at Jumping Spider Media to explain good reasons why.

By Gareth
Read More
Things to avoid doing when marketing through social media
23 March 2015

Social media can be a powerful tool in promoting your business. However, it can be a double-edged sword because it can actually have adverse effects on your corporate success if it is used sloppily. Thankfully, experts here at Jumping Spider Media can point out potential pitfalls of social media marketingincluding these...

By Louise
Read More
The importance of a call-to-action in your company's web copy
17 March 2015

So, you have something to sell that you think is brilliant. Now you can start selling it and making money by using well-crafted web copy to make it look nice. Right? Well, though it is certainly important to widely communicate how high quality that "something" is, that is unlikely to be enough to get you making lots of cash from it. The copywriting experts at Jumping Spider Media know that the web copy your company uses also needs to have an enticing call-to-action.

By Louise
Read More
Things to consider if you want to enter the US market
09 March 2015

 If you run a UK-based company, it is understandable if you want to primarily focus your efforts on attracting customers from this country. After all, the majority of these people will be better positioned than citizens of other countries to take advantage of what your company offers. However, the United States is such a lucrative market that it can be well worth your consideration. There is largely a common language between the UK and the world's largest economy, but there still remain crucial factors to think about in preparation for online promoting to the States.

By Gareth
Read More
Mobile Search Spend Share Expected to Reach 83% by 2018?
03 March 2015

At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years. 

By Louise
Read More
Companies driving conversions through Google Search Shopping
25 February 2015

Google Search Shopping campaigns were recently taken out of beta and offered to advertisers from all across the world. These so-called “digital showrooms” replaced product listing ads in 2014. They enable advertisers to browse their product inventories in AdWords and allow them to produce product groups for bidding. They make it easy for businesses to measure performance and look at useful CPC and CTR data. 

By Gareth
Read More
Will Google’s My Business upgrade give more power to companies?
17 February 2015

Google has just refreshed its Google My Business service. The facility allows companies to choose between profile, logo and cover images as display photos for search and maps. The service now allows users to choose which photo people will see when they search for their business.

The revamped interface guides businesses through six different categories of images, including identity, interior, exterior, work, team and additional photos. It offers a series of useful tips, including “Interior photos help your customers get a feel for the ambiance and decor of your business. Capture photos that truthfully show what it’s like to stand inside your business as a customer.”

By Gareth
Read More
Make your readers come back for more
09 February 2015

Creating new content can seem daunting, especially when it feels like everything you could say has been put better elsewhere. However, there are always ways to put your own spin on a story and make it distinctive from the countless other posts on the web. 

By Louise
Read More
Mobile Search Spend Share Expected to Reach 83% by 2018?
04 February 2015

At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years. 

By Gareth
Read More
How your link building strategy should be like a box of Quality Street
28 January 2015

When you are struggling to decide what to get for a family for Christmas, what do you actually end up buying for them? Well, it seems likely to be a big tin of Quality Street. There's one good reason, perhaps above all, why this often seems the ideal gift to get for the average family: it's full of variety. To recite an already very familiar phrase, there is yes something for everyone. Or, at least, close to it. Variety is a good word to keep in mind when you are working to build links to your company's website and Jumping Spider Media can also keep that word in mind for you.

By Gareth
Read More