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Why a small business should avoid duplicating, duplicating, duplicating information online
17 December 2014

When it comes to Jim Carrey films, it seems that repetition can often be perceived as good. Just think of Dumb & Dumber, Liar Liar and, er, Ace Ventura. Well, he did star in two Ace Ventura filmsAnyway, if you operate a small business and want to boost its website's SEO without spending too much cash, we would urge you not to take lessons from the bonkers Canadian-born actor. Not that we would have exactly expected you to take them, but we want to emphasise the importance of cutting out repetitive information on the website of your small business.

By Louise
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Don’t just wait for links to come – be proactive to get links!
15 December 2014

"If you don't ask, you don't get." "Nothing ventured, nothing gained." You are bound to have heard of these sayings. If you are from the Newcastle area, you have probably also heard that "shy bairns get nowt". Translated from Geordie, that says "shy children get nothing".  All of these phrases are saying generally the same thing and that thing is something that you should keep in mind if you want to build more links to your website that can help it to develop greater online visibility.

By Gareth
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As summer approaches, your online shop can help things to go swimmingly
08 December 2014

It may currently be winter, but it won't be too long before summer arrives and there are various things that you can do to prepare for it. No, we don't quite mean getting time off work, booking that holiday and buying that Hawaiian t-shirt; we mean setting up an e-commerce website and using it to sell equipment that can help people who will want to go swimming this summer. Swimming can be both physically beneficial and great fun and below, we explain how Jumping Spider Media can help you to help other people to engage in it.

By Louise
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Why the First World War centenary could inspire great blog posts for your website
26 November 2014

In 2014, you are likely to have experienced much news of events of the centenary of the First World War. Of course, it was in 1914 that the war broke out, but the centenary and, therefore, the events will continue until 2018, as it was not until 1918 that the war finally ended with Germany agreeing to an armistice. Therefore, there are many opportunities for your company to take advantage of the centenary by using blog posts written by Jumping Spider Media to regularly make references to the First World War.

By Louise
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Famous advertising slogans and how they were devised
16 November 2014

The legendary British writer Rudyard Kipling once remarked: "I am, by calling, a dealer in words; and words are, of course, the most powerful drug used by mankind."This statement is worth taking seriously when you consider how many advertising slogans have become firmly imprinted in the public consciousness. Jumping Spider Media can, perhaps sometimes even inadvertently, create slogans that can prove effective for promoting your company. Below are examples of well-known advertising slogans and how they were conceived.

By Gareth
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How NOT to use blog posts to build links
10 November 2014

Though the link building experts at Jumping Spider Media can teach you wise methods for link building, amassing promotionally effective links can rely on knowing what NOT to do as well as knowing what to do. This is because a mistake in link building can leave your website not merely in the same place as it was before, but actually blacklisted by search engines. Here are examples of things that you should avoid doing when link building in order to protect your hard work.

By Gareth
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Why good SEO isn't a game of hide-and-seek
04 November 2014

Remember when you used to play hide-and-seek as a child? We are sure that you have fond memories of it; however, when embarking on an SEO campaign, you certainly shouldn't try to resurrect those times of joyfully concealing yourself. Maybe we should be more specific... basically, you shouldn't try to hide text, links or keywords in order to improve the SEO for your website. All search engines - Google, Bing and Yahoo included - are sufficiently advanced to be capable of spotting hidden activity on your website. They could also, due to spotting such activity, impose serious penalties.

By Louise
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Why your company could improve its reputation with our help
27 October 2014

If you run a company, it is naturally in your interest to keep any negative comments about the company as inconsequential as you can. Of course, if someone disparages your company in their local pub, you are unlikely to need to fret about this, as few people are likely to even learn about it. However, if someone does the same online, the message can spread alarmingly quickly through being repeatedly republished on various websites, including social networking websites like Facebook and Twitter. This helps to explain the great value of online reputation management and also the services in such management available from Jumping Spider Media.

By Louise
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What Peggy Olson of Mad Men can teach about good copywriting
20 October 2014

Millions of people around the world love Mad Men, the American television drama series following the lives of a group of advertisers in 1960s New York. We are particularly fond of the character of Peggy Olson, who is portrayed by Elisabeth Moss and, during the programme's run, has progressed from being Don Draper's secretary to having her own office as a copywriter. Many of the principles of good copywriting are the same today as they were in the 1960s, which helps to explain why Peggy can be surprisingly educational about how to effectively write promotional copy for the web.

By Louise
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The importance of allowing your company's unique personality to shine through
15 October 2014

"Be yourself." This advice has been given to many of us, commonly when we have been preparing for a job interview or to ask someone out.  However, we think that there is one good reason, above all, why this advice is repeatedly given: it is very wise and borne out of much human experience. We at Jumping Spider Media also think that it is worth emphasising for when you are seeking to promote your company through use of our online marketing services.

By Gareth
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