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Why is effective reputation management crucial for someone who runs a hotel?
04 January 2015

Of all of the various industries in the world, the hospitality industry is among those most influenced by online reputation. This is because, when many people prepare for travel, they like to use the Internet to research different hospitality services, before they decide which of these services to use. If you run a hotel, you should be particularly aware that 93% of people surveyed by the travel website TripAdvisor consider reviews crucial when deciding what hotel to book. Below, we explain further about why good reputation management, which you can achieve with help from Jumping Spider Media, can contribute much towards your hotel's success.

By Gareth
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How you can use social media website LinkedIn to boost your company's reputation
29 December 2014

As LinkedIn can be basically described as a business-oriented social media website and reportedly has over 259 million users globally, the idea of using the website for your own company must seem like a no-brainer. However, what you might not think so obvious is how you could carefully use it to improve your company's online reputation. Below is a simple little tip, but you can make use of it before moving onto the next level through turning to reputation management services from Jumping Spider Media.

By Louise
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Blog posts could help your e-commerce store to benefit from love of 1950s fashion
23 December 2014

Given how popular online shopping has become over the last few years, setting up an e-commerce store could seem like a no-brainer to you. However, what you might not find so straightforward is deciding what exactly to sell through the store. Here's an idea, and something of a late Christmas present for you: how about you sell clothing of 1950s style?

The optimism of that decade following the end of World War II encouraged particularly glamorous clothing which has remained much loved to this day. Plus, below, we explain more about what Jumping Spider Media can do for your e-commerce website through blog writing services.

By Gareth
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Why a small business should avoid duplicating, duplicating, duplicating information online
17 December 2014

When it comes to Jim Carrey films, it seems that repetition can often be perceived as good. Just think of Dumb & Dumber, Liar Liar and, er, Ace Ventura. Well, he did star in two Ace Ventura filmsAnyway, if you operate a small business and want to boost its website's SEO without spending too much cash, we would urge you not to take lessons from the bonkers Canadian-born actor. Not that we would have exactly expected you to take them, but we want to emphasise the importance of cutting out repetitive information on the website of your small business.

By Louise
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Don’t just wait for links to come – be proactive to get links!
15 December 2014

"If you don't ask, you don't get." "Nothing ventured, nothing gained." You are bound to have heard of these sayings. If you are from the Newcastle area, you have probably also heard that "shy bairns get nowt". Translated from Geordie, that says "shy children get nothing".  All of these phrases are saying generally the same thing and that thing is something that you should keep in mind if you want to build more links to your website that can help it to develop greater online visibility.

By Gareth
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As summer approaches, your online shop can help things to go swimmingly
08 December 2014

It may currently be winter, but it won't be too long before summer arrives and there are various things that you can do to prepare for it. No, we don't quite mean getting time off work, booking that holiday and buying that Hawaiian t-shirt; we mean setting up an e-commerce website and using it to sell equipment that can help people who will want to go swimming this summer. Swimming can be both physically beneficial and great fun and below, we explain how Jumping Spider Media can help you to help other people to engage in it.

By Louise
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Why the First World War centenary could inspire great blog posts for your website
26 November 2014

In 2014, you are likely to have experienced much news of events of the centenary of the First World War. Of course, it was in 1914 that the war broke out, but the centenary and, therefore, the events will continue until 2018, as it was not until 1918 that the war finally ended with Germany agreeing to an armistice. Therefore, there are many opportunities for your company to take advantage of the centenary by using blog posts written by Jumping Spider Media to regularly make references to the First World War.

By Louise
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Famous advertising slogans and how they were devised
16 November 2014

The legendary British writer Rudyard Kipling once remarked: "I am, by calling, a dealer in words; and words are, of course, the most powerful drug used by mankind."This statement is worth taking seriously when you consider how many advertising slogans have become firmly imprinted in the public consciousness. Jumping Spider Media can, perhaps sometimes even inadvertently, create slogans that can prove effective for promoting your company. Below are examples of well-known advertising slogans and how they were conceived.

By Gareth
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How NOT to use blog posts to build links
10 November 2014

Though the link building experts at Jumping Spider Media can teach you wise methods for link building, amassing promotionally effective links can rely on knowing what NOT to do as well as knowing what to do. This is because a mistake in link building can leave your website not merely in the same place as it was before, but actually blacklisted by search engines. Here are examples of things that you should avoid doing when link building in order to protect your hard work.

By Gareth
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Why good SEO isn't a game of hide-and-seek
04 November 2014

Remember when you used to play hide-and-seek as a child? We are sure that you have fond memories of it; however, when embarking on an SEO campaign, you certainly shouldn't try to resurrect those times of joyfully concealing yourself. Maybe we should be more specific... basically, you shouldn't try to hide text, links or keywords in order to improve the SEO for your website. All search engines - Google, Bing and Yahoo included - are sufficiently advanced to be capable of spotting hidden activity on your website. They could also, due to spotting such activity, impose serious penalties.

By Louise
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