There are 6 item(s) tagged with the keyword "copywriting".
If you have been regularly adding new content to a blog on your business website for quite a while, your enthusiasm could understandably falter as your well of inspiration seems to run dry. Have you really mined every last drop of potential from your blog? No, probably not...
It was once a world that we seemed to only see in science fiction - but, in recent years, more and more of us have become accustomed to conversing with machines. For that, we can thank intelligent voice assistants like Apple's Siri, Amazon's Alexa and, especially excitingly, Google Assistant.
We know that good copywriting can help you grow your business, but we also know it can be a challenge to craft a message that works wonders for your marketing. Every business wants to attract new customers, but many are foregoing some key copywriting skills, making it more difficult to get to where they need to be.
With that in mind, here are some tried and tested copywriting ‘secrets’ that are proven to give you results.
Given the proven effectiveness of content marketing, you could see a clear appeal in setting up - and regularly updating - a blog for your company's website. However, you shouldn't expect quick success in content marketing simply from adding to a blog a few times every month.
Here, we outline a few blunders that can be too commonly made by companies that update blogs. Aim to give all of these approaches a wide berth...
Updates are necessary every now and again, so why should your blog posts be any different? Not only is this important to ensure that your content remains up to date and original, but to sustain your website’s SEO efforts as best you can.
The key to writing good copy is striking a balance between your audience and search engines – but it’s entirely possible to boost your website’s search engine optimisation by following these four tips.