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Google makes ‘Most Valuable Global Brand’ once again. What makes a great global brand?
05 October 2009

Google makes ‘Most Valuable Global Brand’ once again. What makes a great global brand? Posted by Louise As Google once again makes it to the top of Millward Brown’s top “BrandZ” report for 2009 as ‘Most Valuable Global Brand’, we ask what makes a great global brand and find that the answers can help even the smallest of locally-driven businesses in creating their own great brand. Millward Brown, the leading brand, communication and media research agency, announced earlier this month that Google is the number one ‘Most Valuable...

By Louise
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