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Bing’s success is catalyst behind Yahoo Microsoft Merger
28 January 2010

Bing’s success is catalyst behind Yahoo Microsoft Merger Posted by Louise SEO providers across the world have been following the wranglings between Yahoo and Microsoft with interest for what seems like forever. But now Yahoo and Microsoft have finally merged, with the companies reaching a 10-year agreement that sees Microsoft become the back-end provider for Yahoo Search and Search Advertising through their new platform Bing. Yahoo will sell search ads for itself and Microsoft, using Microsoft’s AdCenter platform for both. While Yahoo...

By Louise
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Search Engine Optimisation vs. Pay-Per-Click Advertising
15 January 2010

Search Engine Optimisation vs. Pay-Per-Click Advertising Posted by Gareth Which is best: SEO or PPC? Considering that ‘organic’ search engine optimisation (SEO) and pay-per-click advertising are the two most prevalent digital marketing strategies in businesses today, it comes as no surprise that we are regularly asked by our clients which is best: SEO or PPC? Ignore organic search at your peril The answer of course is not straightforward, and in fact for many businesses a combination of the two approaches works best. However, some people...

By Gareth
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