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Social media: know your objectives
09 February 2010

Social media: know your objectives Posted by Louise Your social media strategy should be as systematic as every part of your digital marketing. The initial and arguably most vital part of the process is ascertaining your company’s objectives when it comes to social media. All too often, a company will embark on a social media campaign without thinking what it is they want to achieve, and in many cases companies are confused as to what they stand to gain. A simple way to find out if your are victim to poor social strategy is to ask yourself...

By Louise
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