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Jeff Herbst, director of organic search for 2tor, claims at New York presentation that “SEO is Rocky Balboa”
22 November 2012

The process of search engine optimisation (SEO) is rarely likened to boxing, but this was the angle recently taken by Jeff Herbst, director of organic search for 2tor, during a presentation at the C3 conference in New York. Herbst particularly likened the gaining by businesses of the attention of potential customers online to the victory of an underdog in a prize fight. “SEO is Rocky Balboa”, Herbst declared, which hints at the value of Jumping Spider Media’s SEO services to many UK businesses.   During his speech,...

By Gareth
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