If you run a company, it is naturally in your interest to keep any negative comments about the company as inconsequential as you can. Of course, if someone disparages your company in their local pub, you are unlikely to need to fret about this, as few people are likely to even learn about it. However, if someone does the same online, the message can spread alarmingly quickly through being repeatedly republished on various websites, including social networking websites like Facebook and Twitter. This helps to explain the great value of online reputation management and also the services in such management available from Jumping Spider Media.
Millions of people around the world love Mad Men, the American television drama series following the lives of a group of advertisers in 1960s New York. We are particularly fond of the character of Peggy Olson, who is portrayed by Elisabeth Moss and, during the programme's run, has progressed from being Don Draper's secretary to having her own office as a copywriter. Many of the principles of good copywriting are the same today as they were in the 1960s, which helps to explain why Peggy can be surprisingly educational about how to effectively write promotional copy for the web.
"Be yourself." This advice has been given to many of us, commonly when we have been preparing for a job interview or to ask someone out. However, we think that there is one good reason, above all, why this advice is repeatedly given: it is very wise and borne out of much human experience. We at Jumping Spider Media also think that it is worth emphasising for when you are seeking to promote your company through use of our online marketing services.
In an earlier blog post, we detailed great advantages of a travel company having well-written blog posts regularly published on their websites and other websites. Still, what we haven't yet mentioned is how a travel company could benefit from clever use of the hugely popular social networking website Twitter. Below are just two examples of how they could so benefit.
In a fiercely competitive online world, you can certainly benefit from finding ways of building links that many of your competitors are less likely to have used or even heard of. There are, of course, many highly traditional ways of amassing links, including guest posting on blogs and using social media – and we wouldn't tell you to stop regularly turning to those tried-and-trusted techniques. However, you could find that the following less well-known but powerful link building techniques could give you the promotional boost that you need to really stand out from the competition.