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Why the First World War centenary could inspire great blog posts for your website
26 November 2014

In 2014, you are likely to have experienced much news of events of the centenary of the First World War. Of course, it was in 1914 that the war broke out, but the centenary and, therefore, the events will continue until 2018, as it was not until 1918 that the war finally ended with Germany agreeing to an armistice. Therefore, there are many opportunities for your company to take advantage of the centenary by using blog posts written by Jumping Spider Media to regularly make references to the First World War.

By Louise
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Famous advertising slogans and how they were devised
16 November 2014

The legendary British writer Rudyard Kipling once remarked: "I am, by calling, a dealer in words; and words are, of course, the most powerful drug used by mankind."This statement is worth taking seriously when you consider how many advertising slogans have become firmly imprinted in the public consciousness. Jumping Spider Media can, perhaps sometimes even inadvertently, create slogans that can prove effective for promoting your company. Below are examples of well-known advertising slogans and how they were conceived.

By Gareth
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How NOT to use blog posts to build links
10 November 2014

Though the link building experts at Jumping Spider Media can teach you wise methods for link building, amassing promotionally effective links can rely on knowing what NOT to do as well as knowing what to do. This is because a mistake in link building can leave your website not merely in the same place as it was before, but actually blacklisted by search engines. Here are examples of things that you should avoid doing when link building in order to protect your hard work.

By Gareth
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Why good SEO isn't a game of hide-and-seek
04 November 2014

Remember when you used to play hide-and-seek as a child? We are sure that you have fond memories of it; however, when embarking on an SEO campaign, you certainly shouldn't try to resurrect those times of joyfully concealing yourself. Maybe we should be more specific... basically, you shouldn't try to hide text, links or keywords in order to improve the SEO for your website. All search engines - Google, Bing and Yahoo included - are sufficiently advanced to be capable of spotting hidden activity on your website. They could also, due to spotting such activity, impose serious penalties.

By Louise
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