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Claims you should never hear from your SEO company
27 February 2014

Your website's search engine optimisation (SEO) is important - SEO agencies realise that. However, they also realise just how easily desperate online business owners can be suckered into false claims about exactly what can be done for their search engine rankings.

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How Google's Hummingbird algorithm is transforming SEO
21 February 2014

Whether your business is large or small, there are certain ground rules to search engine optimisation (SEO) that are unlikely to ever change - such as the need for the highest quality content, built around the needs of human users rather than the search engines. However, it's always interesting to read about how updates to Google's algorithm are gradually transforming SEO.

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A few words about link building and social media
13 February 2014

Anyone who is vaguely familiar with search engine optimisation (SEO) knows that it is a very fast-moving field, and much the same could be said of link building. Here at Jumping Spider Media, we certainly keep abreast of the constant evolutions in this sometimes tricky, but nonetheless all-important art. One such trend that has caught our eye recently is the increasing importance of social media.

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The basic steps to great written content
07 February 2014
OK, so you may be proud to have your own company website or blog for the first time, and you may know the basic tenets of good writing - like keeping your spelling and grammar shipshape. But what else defines truly great written content?
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