Your website's search engine optimisation (SEO) is important - SEO agencies realise that. However, they also realise just how easily desperate online business owners can be suckered into false claims about exactly what can be done for their search engine rankings.
Whether your business is large or small, there are certain ground rules to search engine optimisation (SEO) that are unlikely to ever change - such as the need for the highest quality content, built around the needs of human users rather than the search engines. However, it's always interesting to read about how updates to Google's algorithm are gradually transforming SEO.
Anyone who is vaguely familiar with search engine optimisation (SEO) knows that it is a very fast-moving field, and much the same could be said of link building. Here at Jumping Spider Media, we certainly keep abreast of the constant evolutions in this sometimes tricky, but nonetheless all-important art. One such trend that has caught our eye recently is the increasing importance of social media.