Google Search Shopping campaigns were recently taken out of beta and offered to advertisers from all across the world. These so-called “digital showrooms” replaced product listing ads in 2014. They enable advertisers to browse their product inventories in AdWords and allow them to produce product groups for bidding. They make it easy for businesses to measure performance and look at useful CPC and CTR data.
Google has just refreshed its Google My Business service. The facility allows companies to choose between profile, logo and cover images as display photos for search and maps. The service now allows users to choose which photo people will see when they search for their business.
The revamped interface guides businesses through six different categories of images, including identity, interior, exterior, work, team and additional photos. It offers a series of useful tips, including “Interior photos help your customers get a feel for the ambiance and decor of your business. Capture photos that truthfully show what it’s like to stand inside your business as a customer.”
Creating new content can seem daunting, especially when it feels like everything you could say has been put better elsewhere. However, there are always ways to put your own spin on a story and make it distinctive from the countless other posts on the web.
At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years.
You don't have to look far through this blog to see that we have already detailed how the First World War centenary, which started last year and will last until 2018, can help your website. We have pointed out that Jumping Spider Media could write blog posts that are posted on your website and focus on different interesting aspects of the war. Well, another crucial historical anniversary this year is the bicentenary of the Battle of Waterloo, at which Napoleon Bonaparte was defeated in battle for the last time – and, yes, you could similarly benefit from that milestone!