Social media can be a powerful tool in promoting your business. However, it can be a double-edged sword because it can actually have adverse effects on your corporate success if it is used sloppily. Thankfully, experts here at Jumping Spider Media can point out potential pitfalls of social media marketing – including these...
So, you have something to sell that you think is brilliant. Now you can start selling it and making money by using well-crafted web copy to make it look nice. Right? Well, though it is certainly important to widely communicate how high quality that "something" is, that is unlikely to be enough to get you making lots of cash from it. The copywriting experts at Jumping Spider Media know that the web copy your company uses also needs to have an enticing call-to-action.
If you run a UK-based company, it is understandable if you want to primarily focus your efforts on attracting customers from this country. After all, the majority of these people will be better positioned than citizens of other countries to take advantage of what your company offers. However, the United States is such a lucrative market that it can be well worth your consideration. There is – largely – a common language between the UK and the world's largest economy, but there still remain crucial factors to think about in preparation for online promoting to the States.
At the end of last year, research firm eMarketer predicted that mobile will make up 76.7% of search spend by 2018. However, it has now unveiled a new prediction suggesting that 83% of marketing spend will be on mobile search. This is clear evidence that the online marketing industry looks certain to focus almost completely on mobile in the next few years.