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What Rudyard Kipling's 'Five Ws' can teach about good blog writing
30 April 2015

In his 1902 story collection 'Just So Stories', the writer Rudyard Kipling accompanied the story 'The Elephant's Child' with a poem that opens with some of the most famous and quoted lines attributed to Kipling:

I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who

Mentioned here are what have become commonly dubbed the 'Five Ws' - five questions that are often considered fundamental to find answers for when gathering information. Many news journalists, researchers and police investigators keep them in mind during the course of their work, and we at Jumping Spider Media know that these questions can also assist in crafting good blog posts.

By Louise
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Some of the biggest clich├ęs to avoid in your web copy
22 April 2015

Expect the unexpected with this article - we're giving you a once-in-a-lifetime opportunity to open the door to success in copywriting. Getting a feeling of déjà vu? Yes, a good start in ensuring good web copy is banning any mention of "expect the unexpected", "a once-in-a-lifetime opportunity" and "open the door to your success" in the copy. Below are some more phrases that should never appear in your copy, whether it is because they have become overused or simply make little sense.

By Louise
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The importance of research when guest blogging to boost your brand
14 April 2015

One of the biggest incentives for turning to the web marketing services of Jumping Spider Media is that we can help you to increase the appeal of your company's brand. This, in turn, can enable you to better sell products and services that our expert marketers haven't even helped you to specifically promote. Guest blogging is one method of brand enhancement that can be too easy for various companies to overlook, but it needs to be approached with care in order to be worthwhile. Fortunately, our writers can be meticulous when penning guest blog posts on your behalf.

By Louise
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Why we will miss the hit US television drama series Mad Men
07 April 2015

If you have been keeping an eye on this blog for a while, you will know that we have previously pointed out that surprisingly much about good copywriting can be learned from Peggy Olson, a fictional copywriter in Mad Men, the successful and long-running US TV drama series. We are, then, understandably disappointed that the series is set to end this year. Here, we further clarify why the show will be much missed by us at Jumping Spider Media.

By Louise
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