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Tips for preserving SEO success when your website is redesigned
29 May 2015

In the same way that you could occasionally feel the need to go out and buy a new hat or coat to update your look, you could also sometimes consider a redesign of your website necessary. It can certainly help to revive or maintain visitors' interest in your website, but it can also, if you aren't careful, lead to several SEO issues that adversely affect your website's visibility in SERPs. Here is some advice for helping to prevent or minimize negative promotional effects of a redesign to your website.

By Louise
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Don't worry, be happy! The power of positivity in web copy
20 May 2015

"Look on the bright side." "See the glass as half full, not half empty." "Don't worry, be happy." You have likely heard or read all of these sayings at some point, the last of the three thanks to a certain popular song by Bobby McFerrin from the 1980s - and, of course, they are all generally saying the same thing. Basically: be positive. You may not have realised just how crucial that message is for crafting effective copy for your website, as Jumping Spider Media can do.

By Louise
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How to more wisely choose keywords to optimise for in 2015
14 May 2015

Placing specific, well-chosen keywords into various bodies of text on a website is a fundamental aspect of effective SEO. However, with SEO experts regularly uncovering new ways of putting keywords to good promotional use, and Google often changing the influencing factors on how it ranks different websites and webpages, you could be excused for confusion about what particular keywords you should use for your own website. 

By Gareth
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How you can turn customer reviews to your company's advantage
06 May 2015

If you run a small or recently-established business, word of mouth can be crucial to its success. By that, we basically mean that it can suffer just as much from negative word of mouth as it can thrive from positive word of mouth. Customer reviews are a good case in point. You can't control what people say about your company in reviews, but you can still do much to increase the chances of your business being the subject of positive reviews - and even benefit from responding appropriately to bad reviews.

By Gareth
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Why good link building should last as long as your website

One big reason why turning to Jumping Spider Media for our link building expertise can be so crucial for your website's success is that link building is a marketing process that should continue for as long as your website continues. Link building is about helping to ensure that your website remains relevant to both search engines and people who use them - but what your website needs to be to stay relevant can develop and change over time. Its link profile therefore needs to develop and change, too.

By Gareth
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