When working to tweak your website's text to more effectively, so to speak, push Google's buttons, you should pay close attention not only to the on-page text, but also the text that makes up the URLs of your site's different pages. Below, we disclose two simple ways in which you can change this latter text to encourage higher search engine rankings for your website.
Developing the SEO profile of your company's website can help to spread the word about your business and what it offers - that's a basic fact about SEO as a marketing tool. However, another big advantage of SEO that you may have so far overlooked is that it can assist your business in weathering the storm when it is struggling financially.
If you are rather new to the whole world of web marketing, you could understandably feel confused by a lot of the jargon that tends to be thrown about by the players in this world. We have made things a little easier by pointing out - on this website's front page, no less - that SEO stands for search engine optimisation. However, you might also have seen the term SEM used alongside it. So, what do the letters SEM stand for - and what does the term mean?