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Why acting quickly is crucial to effective reputation management
10 September 2015

You might consider reputation management a fairly obvious and standard procedure. Once a customer sends you a complaint, you simply take account of that complaint and do what you can to address it. That can turn the customer from unhappy to happy and so repair damage to your company's reputation. Problem solved? Actually, good reputation management can be much more arduous than this approach, which could be far too slow to avert severe harm to your company's image.

By Louise
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