If you want your e-commerce business to succeed, you need to recognise that every visitor matters. Every time somebody visitors your website, you have an opportunity to make a sale; however, encouraging a visitor to stop looking and start buying can be more challenging than first thought, so we’ve put together five popular tactics to drive more visitors to buy before they click the ‘X’.
When it comes to a digital marketing strategy, personalising your customer experience is important. Potential customers are looking for something specific, and with paid search, you can carefully craft your display to be as appealing, personable and relevant as possible.
When it comes to social media, not all websites were created equal. Depending on your business, products and services, different social media platforms need to be used to succeed and thrive in an online world – but how do you work out which websites are the right ones for you.