It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often.
That’s because it’s also about crafting content that genuinely makes people care about you, your business and what you have to say. That can be a difficult thing to pull off at the best of times.
Google AdWords hasn’t exactly been subject to too many major changes since its initial launch way back in October 2000, so the arrival of expanded text ads should be big news for marketers
Social media can be great for building awareness of your brand on the basis of a community of likeminded followers, but it can also show the worst of you and your business.
If you wish to make the best possible impression on your company’s Twitter followers, here are five things that it shouldn’t be doing.
As long as you are even vaguely familiar with the principles of SEO copywriting, you will know how important it is to produce a continual stream of high-quality, relevant and captivating content for your organisation’s website, blog and social media profiles.
In the words of Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s true that on social media, too, businesses can spend a great amount of time and effort carefully cultivating an image for themselves, only for one or two mistakes or misfortunes to ruin their painstaking work.