If you have ever Googled a question and been presented with the answer at the summit of the search page, thus saving you needing to even click through to a website, you have come across a Google answer box. Your site can richly benefit from its own information landing in an answer box.
If you are struggling to get the word out about your company, handing many promotional responsibilities over to someone else can help you relieve lingering anguish. However, you should be careful who you task with promotion - and this is where brand ambassadors can come in.
If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.