There are 21 item(s) tagged with the keyword "SEO".
At some point, all business owners have probably had to undergo the controversial decision of whether or not to advertise the price of their product or service on their website. This decision is a strategic one, and although on the one hand, it might make you feel vulnerable, on the other it can establish a sense of trust between you and the customer. So, why is there still a great debate about advertising your prices even if it is one of the most important factors in the buying cycle?
The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours.
Last year, we discussed the introduction of Rank 0 – that is, results that show up on Google’s results pages above the traditional 1-10 websites that rank on the first page. Position 0 is now one of the most sought after ranking spots on Google in its Answer Boxes feature. Results that feature in these boxes are prominent, attention-grabbing and much more likely to be clicked on than any other result. But how can you increase your chances of appearing in one of the Answer Boxes? We’ve put together three ways you can do so.
If you're responsible for your website's search engine optimisation (SEO) efforts, then you'll already know that Google is on a mission to make the web a more secure place. In 2014, the search engine giant announced that it would give websites that are served through SSL a slight ranking boost – in other words, a chance to get ahead of their competitors.
It’s fair to say that the world of link building has changed a lot in just a few short years.
Where it once sufficed to write any old flimsy thing for a guest blog post, include a backlink and watch the high-quality traffic roll in, today, you really need to offer something invaluable to human users if Google is to be much interested in it as well.
When it comes to boosting your website’s search engine optimisation, it pays to get ahead of the game. In the last few years, SEO has changed quite considerably – but what does the year ahead look like? Below, we’ve rounded up three of the biggest trends we’re expecting.
When it comes to search engine optimisation, it’s easy to get caught in a trap and focus exclusively on tools such as SEMRush, Moz and Google Analytics. While Analytics is arguably one of Google's most useful tools for digital marketers, it's certainly not the only one. Below, we've put together four of the best tools to consider for your next SEO campaign.
With 2017 just around the corner, there’s never been a better time to get your business prepared for the year ahead. To offer assistance, we’ve put together three things you can do to get a head start with your digital marketing before January arrives.
Google has announced it is testing its mobile-first index, which is designed to put more emphasis on the mobile version of your website for its ranking signals. If you want to maximise your chances of search engine success, follow these top tips for optimising your website for a mobile-first world.
The key to writing good copy is striking a balance between your audience and search engines – but it’s entirely possible to boost your website’s search engine optimisation by following these four tips.