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What is local SEO?

Local SEO is used by businesses to promote their products and services to local people. It does this by using an array of strategies such as rankings on major search engines like Google, popular business directories like Yelp and Foursquare, the creation of localised content on your website, online reviews and more.

Millions of people use local search every day to find the best business in their area for the product or service that they’re looking for and you can increase your chances of getting found by these people by using a professional SEO company who will follow these strategies.

 

Use local business directories

It’s a fact that at least 80% of customers use online searches to find and choose businesses in their local area. To attract attention and generate leads, list your business on top directories and make your profile stand out, making sure that the name, address and contact details of your business are consistent and correct. After that, it's certainly worthwhile hunting down directories that are specific to your business.

 

Local link building

Link building for local SEO is different to general link building. This is because you’ll gain much more value from local links even if the backlink source website has nothing to you with the niche of your business. In local businesses, a good relationship is key, and this will reflect well in Google’s search algorithm for local SEO. However, gaining local backlinks requires a little more effort. To be successful with your efforts, you might want to think about looking for local sponsorship opportunities, opting for low-cost adverts on local classifieds or becoming involved in the local community to gain a position on their website/

 

Pay attention to your reviews and ratings

The behaviour of internet users (and thus, your prospective customers) will hugely depend on your past ratings and reviews. In a recent survey, it was found that 70% of users were willing to leave reviews if they were asked to and that 84% of visitors base their decision to buy based on reviews that they’ve seen. Focus on gaining reviews for your local directory pages and use a social media listening tool that will alert you whenever your brand is mentioned online to prompt your customers to leave a review.

 

Use a structured data markup

There are hardly any sites out there that use structured data correctly, despite the fact that Google encourages you to do so. Start using Google’s Structured Data Testing to check how correct your markup is, or Data Highlighter that will help you to markup content using a mouse rather than with coding.