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There are 42 item(s) tagged with the keyword "SEO".

  • Displaying: 1 - 10 of 42
1. Call to action: How to improve your website’s conversion rate

The conversion rate on your website is one of the most useful tools which helps you determine how well your website is doing in terms of visitor numbers. You can programme it to show the volume of visitors making a purchase on your website, for example. Simply put, it is a percentage which, as expected – the higher it is, the higher and the better your website is performing. It is an easy way to check on the success of your website, but what is sometimes more difficult is actually maintaining and improving these figures. A low conversion rate can render your website redundant, so it’s worth knowing a few tricks on how to keep it up. Read on to find out more.

conversion rate website social media seo
By Liz
2. What is voice search and why is it important?
Who you gonna call?

 

Whether you’re calling out for Siri, Alexa, Cortana or… that Google one – it’s crazy to think how far our web searching abilities have come in just a few short years. Recording devices have been around since the time of Thomas Edison in the 19th century, but creating a device that could record, recognise and understand speech took much longer. Although the first commercially successful speech recognition software first appeared in the early 1990s, it wasn’t until Apple revolutionised the mobile phone world with their iPhone that voice search as we know it today really started to take off. In 2008, Google launched their own version of a voice search app for the iPhone, but this was nixed when Apple released their own, the now famous Siri, in 2011. By 2020, it is estimated that 50% of all searches will be voice based.

seo website google
By Louise
3. Old habits that could be putting your SEO strategy at risk

We wouldn't try to deny that SEO can be a very strange beast - even the term "search engine optimisation" can elicit confusion, given how jargon-heavy it looks. However, as our digital marketing consultancy is here to tell you what really works, we might as well bust a few myths.

SEO SEO Tips SEO help
By Gareth
4. On the go: why a mobile-friendly site is more crucial than ever

Though Google is secretive about the precise composition of its "secret sauce", this hasn't prevented the search giant making occasional announcements about algorithmic changes to its search product. Recently, Google has announced that mobile sites will be prioritised over desktop ones for indexing.

mobile friendly website seo
By Liz
5. How to stay up to date with your link building style

Links may still be the streets that get you from web page to web page, but in the past couple of years, the way that we use them has changed. At the end of 2017, Gary Illyes, one of the leading figures at Google told attendees at a search engine optimisation conference that publishing good quality content will still prompt Google to find it, even without the presence of any links.

 

This is a stark contrast to what was said a year earlier. In 2016, Illyes told another marketing conference that “ranking without links is really, really hard.” While this demonstrates just how much link building can change in 12 months, it doesn’t mean that you shouldn’t still be practising it.

link building SEO Google AdWords social media
By Louise
6. How to stay up to date with your link building style

Links may still be the streets that get you from web page to web page, but in the past couple of years, the way that we use them has changed. At the end of 2017, Gary Illyes, one of the leading figures at Google told attendees at a search engine optimisation conference that publishing good quality content will still prompt Google to find it, even without the presence of any links.

 

This is a stark contrast to what was said a year earlier. In 2016, Illyes told another marketing conference that “ranking without links is really, really hard.” While this demonstrates just how much link building can change in 12 months, it doesn’t mean that you shouldn’t still be practising it.

Link Building google analytics SEO
By Louise
7. The content mistakes you should be avoiding on your blog

Given the proven effectiveness of content marketing, you could see a clear appeal in setting up - and regularly updating - a blog for your company's website. However, you shouldn't expect quick success in content marketing simply from adding to a blog a few times every month.

Here, we outline a few blunders that can be too commonly made by companies that update blogs. Aim to give all of these approaches a wide berth...

blog content SEO content marketing blogging
By Louise
8. How to get your website in the Google answer box

If you have ever Googled a question and been presented with the answer at the summit of the search page, thus saving you needing to even click through to a website, you have come across a Google answer box. Your site can richly benefit from its own information landing in an answer box.

Google Analytics SEO
By Louise
9. 5 SEO myths: busted

If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.

SEO Marketing blogging
By Gareth
10. How submitting your website to directories can help your Google rankings

A directory is a website that displays a categorised list of other websites. There are directories for almost any website type, including ‘Home and Garden’ sites, Electricians, Web designers and more. This week on the blog we will be discussing how links from these sites can help your SEO campaign and help you climb the Google ladder.

directories seo google ladder
By Liz
  • Displaying: 1 - 10 of 42

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