There are 29 item(s) tagged with the keyword "SEO".
For many, a new year undoubtedly means a fresh start. If your goal this year is to make your business a success, you might be looking to start with your business’s website and it’s SEO. Your site’s SEO is determined by a number of factors, such as user experience, back links, social media presence, how regularly new content is added, and successfully improving the SEO of your website will in time increase the number of visitors to your website. One of the most popular free tools used to track a website’s performance is Google Analytics.
As we come to the end of 2017, it’s time for business owners to start thinking about the year ahead and make plans to improve their search engine optimisation (SEO). Of course, getting the basics right is essential, but some trends are expected to become prominent as we head into the new year. Below, we've rounded up four.
Meta descriptions and titles are used to tell both users and search engines what information can be found on your webpage. Meta titles can directly affect SEO as this is the first thing Google looks at when crawling your page and is, therefore, the first indicator for Google when it is looking to rank your page. Meta descriptions, however, do not have a direct impact on SEO but they do affect rankings as they can have an impact on the click-through rate.
A landing page is a one that receives traffic from anywhere apart from other pages on your website. These are visitors coming from social media, emails, PPC campaigns, and organic search, for example, who are directed to a range of different landing pages. A good landing page will encourage conversions and are tailored towards exactly what the visitor is looking for. Landing pages allow you to separate visitors and direct them towards specific information.
Local SEO is used by businesses to promote their products and services to local people. It does this by using an array of strategies such as rankings on major search engines like Google, popular business directories like Yelp and Foursquare, the creation of localised content on your website, online reviews and more.
Updates are necessary every now and again, so why should your blog posts be any different? Not only is this important to ensure that your content remains up to date and original, but to sustain your website’s SEO efforts as best you can.
While it’s true that social media marketing is one of the most effective ways to bring exposure to your brand, generate more sales and ultimately grow your business. However, you need to know the difference between using social media professionally and using it irresponsibly.
If you’re thinking about hiring an SEO expert to help improve your brand and generate leads from your site, here are some questions that are well worth asking.
At some point, all business owners have probably had to undergo the controversial decision of whether or not to advertise the price of their product or service on their website. This decision is a strategic one, and although on the one hand, it might make you feel vulnerable, on the other it can establish a sense of trust between you and the customer. So, why is there still a great debate about advertising your prices even if it is one of the most important factors in the buying cycle?
The idea of having to optimise your brick-and-mortar retail business’s online presence for the search engines may seem pretty intimidating if you don’t exactly have much knowledge of SEO or what you need to do to enhance yours.