It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how do you increase the amount potential customers that know about your brand? Here are some of the most efficient methods.
Embrace video advertising
You should never underestimate the power of the internet, and your marketing efforts should reflect this accordingly. These days, videos tend to be the preference overwritten blogs and photos because they allow companies to be relevant, interesting and engaging. Video advertising can be done via YouTube, whereby your company’s ad can play before a viral video to make people more aware of your brand.
Keep your blog relevant
Another way to make your brand known is to ensure that you’re creating relevant and engaging content for not only your blog but others too. Guest posting is a powerful tool to get your name out there, but you need to make sure that you’re writing something that’s memorable rather than the run-of-the-mill stuff that a lot of brands tend to post.
Create some local and long-lasting partnerships
If your business is locally-orientated, it’s incredibly important that you get involved with local partnerships. Take time to partner with local businesses, sponsor local teams and donate to charities and your brand will soon be the talk of the town.
Don’t underestimate street marketing
While it’s vital that a business needs to keep up with technology in order to thrive, this doesn’t mean that you have to completely ditch old school ways of marketing such as trade shows, sign spinning and promotional gifts. These marketing tools are not only just as effective, but they’re a lot cheaper too.
Launch a PR campaign
Press coverage is essentially free advertising for your business. An editorial will give your business a great deal of credibility, prompting potential new customers to take a look and see what you’re offering. Come up with a newsworthy angle, decide whether you’re targeting TV, radio or newspaper and you’re bound to see your revenue start to soar.