There are 13 item(s) tagged with the keyword "marketing".
Now that it’s 2019, it’s time to take your marketing strategy to the next level. With a marketing campaign that is effectively executed to the maximum of its potential, you can decrease demand for the service or product you’re offering, thus increasing profit and providing your business with a boost.
In 2018, we saw a glimpse of artificial intelligence and augmented reality, as well as some major data breaches by Facebook. But what were the main trends of social media in 2018 and will they continue into 2019?
In this crazy world, where everything is online, high-tech and fast-paced, spreading the word about your business is both challenging – yet paradoxically easier – than ever before. Anyone can send an email. Over 250bn of them are sent and received across the globe every day. But your job is to create an email campaign that will stand out to your target audience; otherwise your campaign will become lost and be ignored before it has even been read by your potential clients and customers.
LinkedIn is a great online website that can be used to promote your business, your company’s ethos and values, the skilled individuals you hire and all the important work you do. Using LinkedIn can keep you in the competition amongst other businesses as more and more people are looking at LinkedIn to get a sense of someone’s company and thus form opinions about it. Here are a couple of ways that LinkedIn can be used to promote your business.
B2B - business-to-business - marketing has long been reputed as the rather "dull" brother of B2C - business-to-consumer - marketing. However, contrary to common misconceptions, B2B does not call for the staid approach of distributing white papers and technical documents.
The theorised "paradox of choice" - the situation where a large degree of choice can make people indecisive - can seem surprisingly applicable to the world of marketing. You have many marketing means at your disposal, but which of them should you select for the best results?
You might have disregarded SMS marketing - otherwise known as text marketing - on account of its age, but it has a renewed relevance now that many people daily spend hours on their phones.
These days, most people carry their phones with them wherever they go, using them to browse the internet, shop, and communicate. This has caused a monumental shift in marketing, giving small businesses access to avenues that would usually only be open to larger corporations. One of these options is geofencing.
If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.
It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how do you increase the amount potential customers that know about your brand? Here are some of the most efficient methods.
We think it’s safe to say that there’s been enough time for social media platforms to have reached a large enough scale for the major players to really start hitting their stride. It’s expected that the amount of time that users spend on their social media accounts will increase and if this is the case, it’s time for companies to start thinking about ways in which they can increase their audience with social media marketing.
For that reason, here are even more social media trends we’re expecting to see this year: