There are 9 item(s) tagged with the keyword "Google".
If you want your written marketing to be as impactful as it can be, it needs to be easy to understand. The situation really is that simple.
But what if you have a naturally complicated writing style or are just struggling to communicate the benefits of a complex or intricate product straightforwardly?
Well, that’s when the below three tips may come in handy.
It’s natural for the amount of traffic heading to your business’s site to wax and wane over time – for example, in response to a search engine’s algorithm changes. But if you’ve noticed a sudden drop-off in how many people are visiting your site, could there be something more sinister to blame?
When it comes to boosting your website’s search engine optimisation, it pays to get ahead of the game. In the last few years, SEO has changed quite considerably – but what does the year ahead look like? Below, we’ve rounded up three of the biggest trends we’re expecting.
If you use Google AdWords to promote your products or services, the chances are that you spend a lot of your time tweaking your copy in an attempt to get the most effective result for your marketing budget. However, there are some small tweaks you can make to improve your campaign's performance, and we've put together three of them for you to consider.
When it comes to search engine optimisation, it’s easy to get caught in a trap and focus exclusively on tools such as SEMRush, Moz and Google Analytics. While Analytics is arguably one of Google's most useful tools for digital marketers, it's certainly not the only one. Below, we've put together four of the best tools to consider for your next SEO campaign.
Google has announced it is testing its mobile-first index, which is designed to put more emphasis on the mobile version of your website for its ranking signals. If you want to maximise your chances of search engine success, follow these top tips for optimising your website for a mobile-first world.
Earlier this month, Google rolled out its latest algorithm update, and with it, made changes to the way local search results were displayed. In typical Google style, the changes have yet to be confirmed by the search giant, but the local search engine community has cited some significant changes to the way in which local businesses are listed on the website.
On April 24th 2012 Google launched its new algorithm “Penguin”, designed to find and punish all those spam sites that ruin the party for everyone. For most high quality websites this is really good news. Penguin should have benefited you by moving these spam “road-blocks” if you will, allowing more traffic to drive through your site. Thumbs up for Penguin! If you’re a low quality website, or perhaps inexperienced and have allowed spam elements on your page then you will start to see a dip in traffic. Worried about it? Not sure if it...
Google Wave is a new real-time communication platform and the latest offering from the giants of search to be creating a buzz in the world of digital marketing and the wider world. More than email, texting, Twitter and Facebook combined (according to Google that is) – in a nutshell it’s a ‘wave’ of threaded conversations including the history of all conversations you’ve ever had with that person.