There are 9 item(s) tagged with the keyword "marketing".
B2B - business-to-business - marketing has long been reputed as the rather "dull" brother of B2C - business-to-consumer - marketing. However, contrary to common misconceptions, B2B does not call for the staid approach of distributing white papers and technical documents.
The theorised "paradox of choice" - the situation where a large degree of choice can make people indecisive - can seem surprisingly applicable to the world of marketing. You have many marketing means at your disposal, but which of them should you select for the best results?
You might have disregarded SMS marketing - otherwise known as text marketing - on account of its age, but it has a renewed relevance now that many people daily spend hours on their phones.
These days, most people carry their phones with them wherever they go, using them to browse the internet, shop, and communicate. This has caused a monumental shift in marketing, giving small businesses access to avenues that would usually only be open to larger corporations. One of these options is geofencing.
If your business has little or no experience of SEO, it might readily buy into various myths about search engine optimisation. Here are five examples of particularly common misconceptions - followed by more accurate explanations of how different facets of SEO shape up.
It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how do you increase the amount potential customers that know about your brand? Here are some of the most efficient methods.
We think it’s safe to say that there’s been enough time for social media platforms to have reached a large enough scale for the major players to really start hitting their stride. It’s expected that the amount of time that users spend on their social media accounts will increase and if this is the case, it’s time for companies to start thinking about ways in which they can increase their audience with social media marketing.
For that reason, here are even more social media trends we’re expecting to see this year:
Overseeing brand consistency can be a challenge for any company or organisation, but it is critical. Sometimes even the smallest details such as colours, logos and tone can change the way that your company is perceived by potential clients, customers and partners.
If you’re thinking about hiring an SEO expert to help improve your brand and generate leads from your site, here are some questions that are well worth asking.
With so much competition on the internet, it can be difficult to convert your website’s visitors into paying customers. Companies across the globe are becoming increasingly savvy when it comes to drawing in visitors, and a personalised call to action is a great way of achieving this.