Getting the right landing page for Google AdWords

Google AdWords is a key plank of many of our clients’ online marketing campaigns, and if there’s anything that the more experienced of those clients know well, it’s that the right landing page is really important to their success in Pay Per Click...

How else can you build links in 2014?

These are very different times for link building compared to just three or four years ago. Before the Penguin and Panda Google algorithm updates came along, directory links and article links were the links you had to have – and the more of them you...

Why low quality copywriting truly is a terrible idea

In many areas of life, it may seem the wise thing to save money at every opportunity. For example, what difference does it make if you do your weekly shopping at a cheaper supermarket? However, such thinking is extremely dangerous when it comes to boosting your online...

Don’t ruin your brand on social media!

Social media is far from a bad thing for your company’s online presence – in fact, it can be very good indeed, as we know full well here at Jumping Spider Media. But we’ve also seen way too many examples of website owners getting their approach to...