3 tips for highly impactful copywriting

It’s well-established that writing effective online content isn’t just about avoiding those dreaded spelling and grammatical errors and referring to your product or service every so often. That’s because it’s also about crafting content that genuinely makes people...

3 interesting content marketing ideas to try this year

As long as you are even vaguely familiar with the principles of SEO copywriting, you will know how important it is to produce a continual stream of high-quality, relevant and captivating content for your organisation’s website, blog and social media profiles.  ...

5 things your business shouldn’t be doing on Twitter

Social media can be great for building awareness of your brand on the basis of a community of like-minded followers, but it can also show the worst of you and your business. If you wish to make the best possible impression on your company’s Twitter followers, here are...