Improving your local SEO in 2018

What is local SEO? Local SEO is used by businesses to promote their products and services to local people. It does this by using an array of strategies such as rankings on major search engines like Google, popular business directories like Yelp and Foursquare, the...

How to ensure brand consistency

Overseeing brand consistency can be a challenge for any company or organisation, but it is critical. Sometimes even the smallest details such as colours, logos and tone can change the way that your company is perceived by potential clients, customers and partners. Why...