How to improve your meta descriptions and titles

Meta descriptions and titles are used to tell both users and search engines what information can be found on your webpage. Meta titles can directly affect SEO as this is the first thing Google looks at when crawling your page and is, therefore, the first indicator for...

How to create a successful landing page

A landing page is a one that receives traffic from anywhere apart from other pages on your website. These are visitors coming from social media, emails, PPC campaigns, and organic search, for example, who are directed to a range of different landing pages. A good...