The top strategies to increase awareness of your brand

It doesn’t matter whether you’re a small start-up or a large, established company, brand awareness is incredibly important and should therefore always be a priority. Your customer base is the backbone of your business as it increases both revenue and reputation so how...

More of 2018’s biggest social media trends

We think it’s safe to say that there’s been enough time for social media platforms to have reached a large enough scale for the major players to really start hitting their stride. It’s expected that the amount of time that users spend on their social media accounts...

The 5 common factors of successful brand logos

It’s usual for companies looking to establish a logo for their brand to encounter a number of questions regarding complexity, use of colour, size adaption and whether or not a use of imagery should communicate their product or service. By analysing some of the world’s...