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Are your Facebook ads struggling to bear fruit? Here’s what to do

by Liz | Mar 25, 2020 | Uncategorized

Facebook is undoubtedly a fun place to be – and a fun place to market, too. It helps that Facebook runs its own PPC (Pay Per Click) ads programme, allowing you to nudge your offerings in front of the Facebook users who are especially likely to buy them. Still, there...

How to readjust your digital marketing as the coronavirus bites

by Gareth Bushell | Mar 19, 2020 | Uncategorized

As the coronavirus crisis forces businesses to do their bit to curb the virus’s spread, such as by mandating their staff to work from home, there’s the lingering question of what should happen in the marketing department. Here are just a few examples of...

The difference between character and reputation – and how to manage both

by dindo | Mar 3, 2020 | Uncategorized

Reputation is an important, yet fragile thing. In business, as in life, it can affect whether someone wants to form a connection with you or indeed, encourage their friends to do so. Therefore, it’s easy to see why a tarnished reputation can be disastrous for...

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