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Don’t underestimate the ranking power of outbound links!

by Simon Trelfa | May 29, 2020 | Uncategorized

While every search engine optimisation (SEO) company you are likely to approach will tell you just how important it is to have lots of high-quality websites linking to your own site if you are to rank well in Google (just a little clue: it’s very important), there has...

What should coronavirus chaos mean for your Pay Per Click budget?

by Simon Trelfa | May 18, 2020 | Uncategorized

Unsurprisingly, there have been reports in recent weeks of some firms lowering their amount of spend on Pay Per Click (PPC) advertising. Such a bleak picture hasn’t been the case for all organisations, though. Indeed, some sectors have actually found their products or...

3 benefits of SEO that will far outlast the COVID-19 pandemic

by Simon Trelfa | May 7, 2020 | Uncategorized

It’s astounding to think how drastically the world has altered since the coronavirus crisis really took hold. COVID-19 has, of course, brought considerable suffering and tragedy, and forced many of us to shelter for safety in our homes, even working there. Another...

Recent Posts

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  • How the COVID-19 era has changed the way people consume online content
  • What are “long-tail” keywords, and why does your website need them?
  • How to soup up customer support you deliver on social media

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