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That’ll teach them: why should your business educate with its content?

by Craig Lenaghan | Oct 30, 2020 | Uncategorized

If your business sells a particular product, you might too easily assume that you ought to only step in to help the customer with it after they have bought it. However, it’s actually well before the customer clicks the “buy” button that you should direct them towards...

What to do if you struggle to find the right keywords to the PPC castle

by Craig Lenaghan | Oct 17, 2020 | Uncategorized

On the face of it, PPC – that is, Pay Per Click – advertising is pretty simple: you enter keywords into a PPC platform like Google Ads, and then leave your ads to appear in front of people who search using those keywords. However, problems could start as soon as,...

Word on the tweet: how Twitter can help boost your SEO

by Craig Lenaghan | Oct 5, 2020 | Uncategorized

If your company has a Twitter account, you probably primarily use it to keep your most dedicated customers updated about what’s happening at your business.  However, you might not have realised that, for reasons such as those listed below, your Twitter activities...

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  • What are the first steps of starting a successful business blog?

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