Inbound marketing – the type of marketing that is concerned with attracting potential customers towards your brand, instead of pushing your brand more outwardly – will be crucial for bringing more of your target customers to your website.
So, let’s not waste any time – here are three inbound marketing strategies that you might consider putting into action over the course of 2022.
- Add value to your content
Your brand’s content shouldn’t be merely engaging; it should also give the user something valuable, whether that is knowledge, a downloadable guide, or a template.
By doing this with your online content, you can help establish your brand as an authority in its field, while showing that you are a reliable and trustworthy source of information.
- Tailor your landing pages
It’s also important to tailor your brand’s landing pages to suit your target market’s needs and expectations, so that you can help keep each reader on your site for a longer period of time.
Remember to optimise the use of ‘calls to action’ (CTAs) on your landing pages to help increase sales, converting web traffic into paying customers.
- Embrace guest posting
If your writers are good, they should only write content that will be published on your brand’s website, right? Wrong! One way to cement your brand as a thought leader, and to boost your search engine rankings in the process, is to create blog content for other relevant and high-authority websites.
This technique, called ‘guest posting’, is a fantastic way to incorporate a link back to your brand’s website, thereby helping your own search engine optimisation (SEO) efforts.
Here at Jumping Spider Media, we are experts across such leading areas of digital marketing as SEO, Google Ads, copywriting, and more. To find out more about which inbound marketing strategies your brand could start to implement to maximum effect with our help, please don’t hesitate to get in touch with our team today.