Copywriting isn’t just about a well-written sentence, and it certainly isn’t about always following the time-honoured rules. There’s dark art about copywriting, with the best techniques for boosting awareness, online traffic, sales and your brand not necessarily the most obvious.

Just try the following three tips for size…

1. Emphasise the ‘you’

There are few words quite as powerful as “you”. Indeed, studies have consistently shown it to be the most powerful word in advertising. So, make maximum use of it. It helps you to put your target audience exactly where you want them, and to sell to them more effectively.

2. Convert those you can convert

As the saying goes, you can’t please everyone in this life, and you certainly can’t convert everyone with your copy – so don’t even try. This makes it so important to firstly determine who your audience is and secondly, craft your copy to speak to them. Visualise the person – and write your copy for them.

3. Use numbers and lists

Readers like the mental confirmation that numbers provide. They are a specific form of information, whether they’re the number mentioned at the top of this blog, or the number of clients you claim to supply across the country. Lists, too, appeal to the human desire for order.  

These are just some of the ways in which your copywriting can be improved. For the best quality copy of all, tailored to your own company’s needs, don’t hesitate to get in touch with Jumping Spider Media.