While the size of a business’s follower base on social networks such as Twitter and Facebook is certainly not the only indicator of how well (or badly) it is doing on social, it is at least one of the more visible factors to look at.

So, if you are prioritising adding to your brand’s number of social media followers right now, what steps can you take to attract more ‘fans’? Here are a few.

  1. Keep on top of current news and trends

Getting involved with discussions about current events through your brand’s social media profiles can be a great way to help increase brand awareness, especially if the topic is relevant to your industry.

If users are sifting through hashtags that interest them, and they notice one of your competitors talking about the given topic rather than you, which brand are they likelier to see as a ‘thought leader’ in your industry – them, or you?

Be careful about this tip, though. Social media commentary made through your brand’s own profile, rather than your personal profile, is commentary literally made in your brand’s name. So, you should be wary of the risk of getting your brand tied up in potential controversies on social media.

  1. Focus on engagement

If someone shares, quotes, or replies to your social media post, it can often be a good idea to reply to them. By replying to everyone – or at least, everyone who is making a constructive contribution to the social media discussion, whether positive or negative about your brand – you can show that your business is receptive to your social media followers’ thoughts and concerns.

This, in turn, will probably make relevant people likelier to follow your brand’s social media pages.  

When engaging with social media users, followers or not, it is essential that you have good etiquette. This involves being friendly and positive, and letting the customer start and end the interaction.

  1. Quality over quantity

The consistent posting of content on social media is essential for brands that are hoping to grow a follower base. However, you shouldn’t just post any old thing for the sake of it. Quality content is a sign of a quality, knowledgeable brand, so you should always prioritise quality over quantity in your social media content strategy, to help cut through the noise.

Overall, the focus of your brand’s social media activity needs to be on your target consumers – what do they want to see? By being consumer-centric, you will be able to bolster your chances of building a loyal following for your company on the key social platforms.

Here at Jumping Spider Media, our social media marketing experts can assist you in growing your follower base. So, get in touch with us today to discuss how working alongside us could help you expand your firm’s social presence and by extension, your business itself.