In an era in which instant gratification takes priority, it is more important than ever to ensure your website loads quickly and efficiently.

So, to assist you in this task, here are three straightforward ways to bolster your own site’s Google page speed score.

  1. Take a look at your images

High-quality images can take up a large amount of data, which in turn, can cause your site to take a longer time to load.

This is why it is important to take the time to optimise the number, frequency, and resolution of the images and ads on your website, so that your site visitors spend less time themselves waiting for your pages to fire up in their browsers.  

  1. Utilise caching

At its most basic definition, caching essentially stores information about your site on the user’s computer the first time they visit it. This means that the next time they visit, the computer will not need to load this information afresh again – the user data will remember.

This can help make your webpages load a lot faster in the long run, especially if you do a lot of international business. However, it is also important to not go ‘over the top’ with caching, as too much can actually cause a fault in your website.

  1. Don’t go for a cheap site

The slower your website, the worse it is going to perform on Google. There are two key ways you might solve this problem – firstly by looking at your hosting service, and secondly by looking at your site’s template or ‘theme’.

Although there are many cheap or even free hosting and theme options out there, these options are often a lot slower than ones that you pay for. Realistically, you really do ‘get what you pay for’! Thus, if you are looking to improve your Google page speed score, you should consider investing in premium themes and a reliable hosting service.

At Jumping Spider Media, we can assist you with all things Google – from Google Ads to search engine optimisation – covering all aspects of strategy, implementation, auditing, and reporting. For more information, just get in touch with us today.