Content marketing is well worth the investment. However, for some businesses, having a large marketing budget might be a luxury they can’t afford.
Luckily, content marketing doesn’t have to break the bank or take a significant amount of time. The tips below will help you launch a content marketing campaign that will be up and running fast, without leaving your business too out of pocket.
- Emphasise quality over quantity
People want to be able to find out everything they need to know about a particular subject, product, or service on their own, instead of having to ask for your help. In fact, a report by one major research and consulting firm has said that a third of buyers look for a sales experience that is “seller-free”.
So, it is crucial to let your brand’s content speak for itself, prioritising the quality of your content over the quantity.
Of course, reducing the amount of blog posts and other content you produce can also help make your content marketing more budget-friendly, and allows for a quicker turnaround time.
2. Reduce, reuse, recycle
The creation of original content can require a lot of time and energy, which all adds up. However, instead of creating entirely unique content every time, why not use broadly the same content for multiple purposes?
This does not mean simply reusing the exact same content again and again. With some straightforward tweaks and reformatting, though, the same content can be repurposed across multiple channels.
For example, if you have created long-form content, you could also condense it into a shorter, easier-to-read blog post, and even reduce it further into short and snappy graphics to post across your brand’s social media pages.
- Partner with a web marketing agency
As a leading digital marketing agency, Jumping Spider Media can assist you with every aspect of your content marketing campaign, ranging from search engine optimisation (SEO) and copywriting to reporting and link building.
Our experts can also undertake the design of the campaign itself, taking your content marketing approach from a mere idea or two, and transforming it into a fully implemented and fruitful strategy.
To make the launch of your content marketing campaign a streamlined and hassle-free process, please don’t hesitate to get in touch with Jumping Spider Media today.