Email marketing is one of the most effective methods of building an audience and nurturing leads, but it can sometimes be difficult to keep your subscribers engaged. With our three top tips, you’ll be able to increase click-through rates, boost engagement and take your business to the next level.

Forget about your products

Promoting your products and services every week can be off-putting for customers, and the chances are that a weekly sales pitch will drive them to click the unsubscribe button. Try to mix up your email marketing – talk about what’s going on in the office, what’s happening in the news and don’t be afraid of getting personal.

Add a call to action

To improve the effectiveness of your campaign, you should add a clear call to action at the end – or in the middle – of every email campaign you send out. Whether that involves clicking through to your website for a discount code, ordering a new product from your range or reading your latest blog post, it’s easy to persuade your customers to spend more time engaging with your brand.

Use A/B testing

There are no hard and fast rules to email marketing – different audiences react in different ways. To maximise the effectiveness of your campaign and boost engagement levels, try experimenting with A/B testing to see what works well. You may, for example, opt for more informal language in one test, or promote a discount more heavily in another. The more open you are to experimenting, the more likely you are to succeed.

There you have it – three ways to boost engagement from your email marketing efforts.